The Customer Journey : The Search Landscape
Each survey we conduct using Techvalidate helps us better understand the needs of our customers by gaining additional insight into their own search behaviors when sourcing vendors. The stats below were comprised from a few recent surveys we conducted regarding customer experience and the online landscape.
The Customer Journey
Making the Right Impression
A website without contact information would cause them to leave the site and not consider that business moving forward.
Technical information is important to their decision-making process when sourcing a new vendor.
A website that was difficult to navigate would cause them to leave the site and not consider that business moving forward.
It is important that the website they visit is mobile friendly
An unprofessional looking website would cause them to leave the site and not consider that business moving forward.
At least 2-4 times before moving forward with submitting a quote request or making a purchase.
Closing the Sales Loop
The Importance of Customer Service
A great website supported by solid digital marketing efforts can only get you so far if your post-conversion customer experience is lacking. What experience are you providing once your users pick up the phone or submit a form?