Our In-Depth Setup Process
Our approach to digital marketing is holistic and deliberate.
Each time we get the opportunity to work with a new business, we approach it with a fresh perspective in order to address every individual client’s needs.
Before We Meet
We understand that before you get introduced to our internal team, you have already had multiple meetings with one of our sales representatives. You have discussed point-points, website goals and your business needs. We make sure that before you even meet with your new marketing team, they already have a solid understanding of those conversations, have reviewed your website and your competition, so no time is wasted on getting caught up.
After our initial kick-off meeting where we get to know the ins and out of your business, we will craft a strategy around your unique business goals using our B-SMART Method®. This allows us to hone in on the audience that’s serious about doing business with you based on how they are searching for your products and services. We use this methodology in everything from our keyword research to our content strategies to our website development approach.
Our analytics team is comprised of implementation engineers whose sole focus is to install analytics for our new clients. Our standard analytics install process consists of 3 phases with an 82-point checklist. This process can expand with advances in tracking technology and system features and takes an average of 8 hours with some taking over 20.
Reporting, Testing & Refining
Whether we begin our relationship focusing on a single service, like Pay Per Click, or you launch a new website that has PPC and ongoing Search Engine Optimization, we will always be providing feedback on how your program is doing, and how your website data is guiding our recommendations and strategies.
So what does a standard digital analysis from TopSpot include? You get a keyword analysis, user behavior analysis, traffic trends, and reporting on phone and website leads generated. You also get progress updates on goals, program recommendations, and post-conversion observations These reports are a standard monthly deliverable but are also provided on a weekly or bi-weekly basis if that’s what works best for you.
We use the data in these reports to move forward with strategy recommendations on aspects of your marketing from the scoping process for a new website to a PPC program to overall web strategy shifts.
Integrated Approach Success Story: Service Provider Industry
Read our latest Integrated Approach Success Story to see how we used Pay Per Click search query data to craft a strategy that increased phone calls by 93% and the average number of monthly form submissions the service provider received by 104%!View Blog Post
Integrated Approach Success Story: Transportation Industry
Great Western Leasing’s Customer Relationship Team was awarded a Crystal Award from the Houston American Marketing Association in the Google Analytics Category. In this blog post, we outline the award-winning strategies used to guide the website design, development and ongoing marketing.View Blog Post
Integrated Approach Success Story: Wastewater Industry
With collaboration from ALAR Engineering Corp, the TopSpot team developed a strategy that focused on driving more leads through their wastewater equipment pages utilizing SEO, Pay-Per-Click and Conversion Optimization.View Blog Post
QUALITY OVER QUANTITY
We understand that not every lead is a good lead and will help to refine your programs, forms & website messaging to only bring in the type of leads that are right for your business, even if that means a lower number quantity wise.
At TopSpot, we utilize call analytics and form tracking software to track how potential customers are interacting with your site. By evaluating the phone calls generated by your website and the forms being submitted on your site, we can shed some light on the quality of each lead and where to focus time and money.
Form analytics data helps our team stay up to date on your business. The insights we gain based on the information we gather from your form data helps us to find new opportunities to grow your online presence.
Using our in-house form analytics platform, LOOP Analytics, our team will report on form submission data and visitor history.
Call analytics provides insights into the technical aspects of your product offerings, how users are interacting with your site, the quality of the calls generated by different channels and more.
It also gives us a sense of how callers are being greeted and handled on the phone. Are they getting stuck in the phone system, receiving voicemails or not receiving great customer service? All are things that will ultimately affect your ROI.
Form submissions have also given us another way to obtain the “voice of the customer”. Finding complaints, compliments, and patterns in the form submissions helps us to know where we can improve as a company to better serve our customers.
We Have The Same Goals
Ultimately, you just want a marketing plan that is effective in growing your business. From its very beginning, TopSpot started with the same goal for our clients. The data we gather from leads and the resulting analysis is one of the most effective tools to meet that goal.