Our In-Depth Set-Up Process
Our approach to digital marketing is holistic and deliberate.
Each time we get the opportunity to work with a new business, we approach it with a fresh perspective in order to address every individual client’s needs.
Before We Meet
We understand that before you get introduced to our internal team, you have already had multiple meetings with one of our sales representatives. You have discussed pain-points, website goals, and your business needs. We make sure that before you even meet with your new marketing team, they already have a solid understanding of those conversations, have reviewed your website and your competition, so no time is wasted on getting caught up.
After our initial kick-off meeting where we get to know the ins and out of your business, we will craft a strategy around your unique business goals using our B-SMART Method®. This allows us to hone in on the audience that’s serious about doing business with you based on how they are searching for your products and services. We use this methodology in everything from our keyword research to our content strategies to our website development approach.
Our analytics team is comprised of implementation engineers whose sole focus is to install analytics for our new clients. Our standard analytics install process consists of three phases with an 82-point checklist. This process can expand with advances in tracking technology and system features and takes an average of eight hours with some taking over 20.
TopSpot has increased our visibility on a national scale allowing us to target specific products and markets. The consistent lead generation has allowed our sales department to grow significantly without large investments in outside sales and complicated in house prospecting activities.
Chris Flanagan Precision Urethane
Form submissions have also given us another way to obtain the “voice of the customer”. Finding complaints, compliments, and patterns in the form submissions helps us to know where we can improve as a company to better serve our customers.
Randy Olson Hennig, Inc.
Reporting, Testing & Refining
Whether we begin our relationship focusing on a single service, like Pay-Per-Click, or you launch a new website that has PPC and ongoing Search Engine Optimization, we will always be providing feedback on how your program is doing, and how your website data is guiding our recommendations and strategies.
So what does a standard digital analysis from TopSpot include? You get a keyword analysis, user behavior analysis, traffic trends, and reporting on phone and website leads generated. You also get progress updates on goals, program recommendations, and post-conversion observations. These reports are a standard monthly deliverable but are also provided on a weekly or bi-weekly basis if that’s what works best for you.
We use the data in these reports to move forward with strategy recommendations on aspects of your marketing from the scoping process for a new website to a PPC program to overall web strategy shifts.
Industrial Tube & Steel
Read our case study on Industrial Tube & Steel to learn about how created a new, data-driven website that increased visitors and leads exponentially.View Case Study
Understanding Google's 2021 Algorithm Updates
Page loading speed & user experience are about to officially be counted among the many page signals that Google uses to rank a website on its search engine.View Blog Post
Integrated Approach Success Story: Manufacturing Industry
Since the data-driven homepage improvements were made on Heritage Building Systems, form submissions (tracked as goal completions) from users landing on the homepage increased by 731.35%!View Blog Post
QUALITY OVER QUANTITY
We understand that not every lead is a good lead, and will help to refine your programs, forms, and website messaging to only bring in the type of leads that are right for your business, even if that means a lower number quantity wise.
At TopSpot, we utilize call analytics and form tracking software to track how potential customers are interacting with your site. By evaluating the phone calls generated by your website and the forms being submitted on your site, we can shed some light on the quality of each lead and where to focus time and money.
Form analytics data helps our team stay up to date on your business. The insights we gain based on the information we gather from your form data helps us to find new opportunities to grow your online presence.
Using our in-house form analytics platform, LOOP Analytics, our team will report on form submission data and visitor history.
User Behavior Analytics
We created an addition to LOOP Analytics called the User Behavior Reporting Tool to help our Industrial and B2B clients gain a better understanding of the types of visitors their websites receive.
With LOOP Analytics’ User Behavior Report, you can view companies visiting your website and understand their behavior once there. You'll gain valuable insights to improve search strategies, your website's user experience, and drive additional conversions.
Call analytics provides insights into the technical aspects of your product offerings, how users are interacting with your site, the quality of the calls generated by different channels and more.
It also gives us a sense of how callers are being greeted and handled on the phone. Are they getting stuck in the phone system, receiving voicemails or not receiving great customer service? All are things that will ultimately affect your ROI.
We Have The Same Goals
Ultimately, you just want a marketing plan that is effective in growing your business. From its very beginning, TopSpot started with the same goal for our clients. The data we gather from leads and the resulting analysis is one of the most effective tools to meet that goal.