Digital Marketing Agency for Local Businesses
Show Up in Local Listings
To make it into the local pack in many search engines, we help you setup and optimize important local listings like Google My Business to send the right signals about your business to search engines.
We offer both Local SEO and Local PPC strategies to help you communicate the quick, important info about your business such as hours, address, phone number and reviews.
Local Businesses We Help
At TopSpot, we have experience providing local business digital marketing services to companies in the Houston area and throughout the U.S. A few of the specific industries we have partnered with over the years include:
- Dental Practices
- Flooring Businesses
- Pool Builders
- Home Builders
- Lawyers
- Gyms
- Contractors & Construction
- Doctors & Medical Providers
- Locksmiths
The Shade Shop has been working with TopSpot for over a year now and we have been extremely pleased! They really take the time to understand your company and what you hope to achieve. All of their employees are extremely responsive and knowledgeable about all things SEO and pay-per-click related.
Business Owner, Local Houston Area Business
Send the Right Local Signals to Search Engines
Local citations and references are the force behind a local search.
Keeping them consistent sounds simple in theory, but it can be a task wrangling up all your listings to get them right, especially through office or location moves. We do the heavy lifting for your local business digital marketing strategy and work to organize them and get them consistent.
Blog Post
What you need to know about Local Service Ads
Are you looking for some clarity around Google's Local Service Ads? Look no further! Here's what you need to know about Google's feature geared towards service-based local businesses.
View Blog PostWebinar
Local Marketing: 10 Steps to Grow Your Business Online
View our recently recorded webinar featuring the TopSpot Team & Google as they discuss how companies of all shapes and sizes can utilize local search strategies to gain new business.
View WebinarChecklist
5 Point Local Strategy Checklist
Read TopSpot's latest checklist and learn about the five things you can check today to see how your online strategy measures up in today’s local search landscape.
View ChecklistTarget By City, Zip Code & Location Radius
Looking to improve your presence in specific areas? Locally targeted pay-per-click ads can offer a lot of flexibility for narrowing in on cities, zip codes or location radiuses. There are also many ad formats available to make sure your business stands out amongst the competition.
Location Extensions allow your local maps listing to be shown in conjunction with your ad. Your ads can also be set to show up in the maps listings above all organic results, further showcasing your business.
Structured Snippets allow businesses to highlight specific aspects of their products or services. Utilizing snippets like “Neighborhoods” allows a hyperlocal service provider to showcase the neighborhoods within a city that they typically serve.
We can also set up mobile targeting which is great for capturing the right type of users when they are on the go!
Have a Local Content Strategy in Place
Content is what drives search engine visibility for both PPC and SEO, so it's no surprise that it's a huge factor for improving your PPC & SEO for local businesses as well. Through our online marketing services for local businesses, we work with you to develop a content strategy that will improve your content and personalize it to the areas you serve so that your users receive all of the necessary information about your location(s).
A well rounded local SEO strategy directly improves your company's visibility in local search engines results through helpful, targeted, content with structured data for local search features. Likewise, having content that identifies and targets your service areas is essential.
Similarly, local PPC is paid advertising that is built to target consumers within a specific location or service area. Content also supports paid search efforts allowing us to add various extensions and features to your ads.
Generate Reviews to Stand Out in Your Area
When you are looking for a new restaurant, new mechanic, dentist or doctor, do you look for recommendations? So do your customers. We work with you to provide local business digital marketing services and get more reviews from your happy customers to stand out among your competition.
71
324
Local Case Study
See how we helped this local plastic surgeon through SEO and web development.
When comparing the first eight months post launch to the previous eight months, the website saw a 356% increase (324 vs. 71) in online form submissions from mobile and tablet devices. Looking at year over year data, the new responsive website saw a 264% increase with form submissions improving from an average of 28 per month before launch to an average of 103 per month post launch.
We're here to help
Online marketing for manufacturing can be overwhelming even to the most experienced marketers, never mind those are just trying to run a business. Our philosophy is to be open, educated and perform exceptional work. We want to establish ourselves as an extension of your team – the kind of team that you trust and rely on for your digital marketing strategies and results.