Customer Relationship Teams

An Extension of Your Business

When it comes to a modern, comprehensive marketing strategy, business owners face many challenges.

As a business owner, you are focused on the company’s operations, personnel, and financials. And as a result, your digital marketing may take a backseat to the many other things in your day-to-day. 

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Team Geek Fun Fact Our team members at the 2018 Houston Client Appreciation Event

CRTs & Your Business 

The Importance of a Team

Our solution to helping companies keep digital marketing a priority: a team of specialized, knowledgeable professionals, or as we like to call them, Customer Relationship Teams (CRTs).

CRTs consist of a Team Lead, 2 SEO Specialists, a PPC Account Manager and a Conversion Optimization Specialist.

With this approach, our team members strategize together on their accounts, giving each client access to a team of skilled specialists, all with unique ideas for growing your business.

of customers agreed with the statement:

"TopSpot Internet Marketing understands my business goals, and I consider them a partner in my business."

 

TopSpot's Integrated Internet Marketing Approach

Customer Relationship Teams Each ongoing marketing program is led by a Team Leader who oversees each component of ongoing strategy recommendations & results- from SEO to PPC. They are the point person for communication and monthly reporting.

Jason Koch

Vice President, The Net House

See What Others Are Saying

Because we do not have an active marketing team, we trust that TopSpot will do what is right for our business. They work with us to help get us where we want to go.

How Our Integrated Approach Helps Your Bottom Line

Since our team members work together, each independent factor builds off of the others.

Keyword Strategy

While keyword strategies for SEO and Paid Search  are approached differently, their goals are often the same - bring qualified users into a website who are likely to convert. Data from both sides can help shape the keyword strategy for each and make it better. Also, PPC keyword data is perfect to supplement the lack of organic keyword data on the SEO side because of (not provided).

 

Content Strategy

PPC data can also influence content strategy for new page ideas, content expansion and more. Content suggestions and improvements we often make can benefit paid search efforts by improving quality scores, which potentially can reduce cost-per-click and make budgets go a little farther.

User Experience

Evaluating your paid search program’s “quality score”, you will be able to use that information to improve your SEO strategy. Vice versa, SEO can help improve content and relevancy on pages thus improving the performance of your PPC campaign.

Evaluating your paid search program’s “quality score”, you will be able to use that information to improve your SEO strategy. Vice versa, SEO can help improve content and relevancy on pages thus improving the performance of your PPC campaign.

Case Study

Integrated Approach Success Story: Port Parking Case Study

An indoor cruise parking facility for the Galveston, TX area, Port Parking began working with TopSpot Internet Marketing in 2016 when they signed up for Pay Per Click and SEO services. With collaboration from Port Parking, their team developed a strategy focused on driving more parking reservations through the website and increase traffic to their indoor and outdoor parking lots utilizing SEO, SEM, and Conversion Optimization services.

View Case Study

Blog Post

Integrated Approach Success Story : Wastewater Industry

Founded in 1970, ALAR Engineering Corporation manufactures industrial wastewater treatment equipment for worldwide distribution. They began doing Pay Per Click Advertising with TopSpot in 2006 and signed on for Search Engine Optimization in 2014, where they began working with one of our Customer Relationship Teams.

View Blog Post

TopSpot Can Help

Reliable Extension Of Your Business

The customer relationship team approach was born out of our belief that the best internet marketing partner is one that works as an extension of your business.

Learning and understanding your business goals and then combining our knowledge in your industry and online marketing, we're able to come up with unique strategies to address every individual client's needs. There's no cookie cutter type approach with our setup and management process around here.

If there is one thing you should know about TopSpotters, it is that we love learning about what makes your business tick! We want to visit your shop floor and see how things work.

Getting a tour of a client’s facility and seeing their equipment in action and their processes in place gives us a better idea of how to market their business online.

You'll never meet a group of people more excited about a facility tour than us!

And just because you’re located across the country doesn’t mean you won’t get some face time with us. Our teammates regularly travel to see clients for in-person strategy discussions and site visits.

Team Geek Fun Fact Getting a tour of a client’s facility and seeing their equipment in action and their processes in place gives us a better idea of how to market their business online.

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