CRTs & Your Business
The Importance of a Team
Our solution to helping companies keep digital marketing a priority: a team of specialized, knowledgeable professionals, or as we like to call them, Customer Relationship Teams (CRTs).
CRTs consist of a Team Lead, 2 SEO Specialists, a PPC Account Manager and a Conversion Optimization Specialist.
With this approach, our team members strategize together on their accounts, giving each client access to a team of skilled specialists, all with unique ideas for growing your business.
Our company is not big enough to staff our own marketing team, so we have been tasked with doing this as our secondary job. We never really understood the whole picture of digital or online marketing, so we would just try different programs to see what worked. When TopSpot came along, they gave us a vision and helped us see the broad picture and were able to help steer our company in the right direction.
Brian Scalf Ashley Ward
Because we do not have an active marketing team, we trust that TopSpot will do what is right for our business. They work with us to help get us where we want to go.
Jason Koch The Net House
How Our Integrated Approach Helps Your Bottom Line
Since our team members work together, each independent factor builds off of the others.
While keyword strategies for SEO and Paid Search are approached differently, their goals are often the same - bring qualified users into a website who are likely to convert. Data from both sides can help shape the keyword strategy for each and make it better. Also, PPC keyword data is perfect to supplement the lack of organic keyword data on the SEO side because of (not provided).
PPC data can also influence content strategy for new page ideas, content expansion and more. Content suggestions and improvements we often make can benefit paid search efforts by improving quality scores, which potentially can reduce cost-per-click and make budgets go a little farther.
Evaluating your paid search program’s “quality score”, you will be able to use that information to improve your SEO strategy. Vice versa, SEO can help improve content and relevancy on pages thus improving the performance of your PPC campaign.
Evaluating your paid search program’s “quality score”, you will be able to use that information to improve your SEO strategy. In return, SEO can help improve content and relevancy on pages thus improving the performance of your PPC campaign.
Integrated Approach Success Story: Manufacturing Industry
TopSpot worked to craft an online strategy to identify specific messaging that speaks straight to Heritage Building Systems’ target users. Their hard work and data driven strategies resulted in a win at the AMA Houston Crystal Awards.View Blog Post
Integrated Approach Success Story: Wastewater Industry
Founded in 1970, ALAR Engineering Corporation manufactures industrial wastewater treatment equipment for worldwide distribution. They began doing Pay Per Click Advertising with TopSpot in 2006 and signed on for Search Engine Optimization in 2014, where they began working with one of our Customer Relationship Teams.View Blog Post
TopSpot Can Help
Reliable Extension Of Your Business
The customer relationship team approach was born out of our belief that the best internet marketing partner is one that works as an extension of your business.
Learning and understanding your business goals and then combining our knowledge in your industry and online marketing, we're able to come up with unique strategies to address every individual client's needs. There's no cookie-cutter type approach with our setup and management process around here.
If there is one thing you should know about TopSpotters, it is that we love learning about what makes your business tick! We want to visit your shop floor and see how things work.
Getting a tour of a client’s facility and seeing their equipment in action and their processes in place gives us a better idea of how to market their business online.
You'll never meet a group of people more excited about a facility tour than us!
And just because you’re located across the country doesn’t mean you won’t get some face time with us. Our teammates regularly travel to see clients for in-person strategy discussions and site visits.
Team Geek Fun Fact Getting a tour of a client’s facility and seeing their equipment in action and their processes in place gives us a better idea of how to market their business online.