Internet Marketing

Understanding Online Reviews for B2B Companies

Online reputation management has become a significant part of any integrated online strategy. Gone are the days where businesses shied away from being reviewed on the internet for fear of negative exposure. Reviews are a vital part of the B2B conversion process and the B2B customer is more discerning than ever.

By Nicole Buergers

Jul 24, 2013

Internet Marketing

How To Set Up Site Search in Google Analytics

Previously, we posted a blog post showing you where to find the internal site search terms in Google Analytics, but a question remained: how do you set up site search in Google Analytics? We’ve made this follow-up video to help you!

By Nicole Buergers

Jul 23, 2013