Industrial Insights

Creativity and the Art of Messaging in B2B: 

We sat down with Henry Adaso, marketer and author, to tap into the breadth of his experience as a writer and marketing leader to see how B2B and industrial companies can apply creativity and the art of messaging to their marketing strategies.  

By Stefanie Thompson

Aug 31, 2023


Why PPC is Important for Industrial Businesses 

Why is PPC or paid search important for industrial companies? A paid search strategy that targets industrial buyers will bring in quality traffic and leads to an industrial or manufacturer's website. In this blog, we discuss what a successful industrial PPC strategy includes and why analytics and user behavior data are key.

By Stefanie Thompson

Jun 08, 2023

Digital Marketing

Your Digital Marketing is Bringing in Leads, but What’s Next?

Once a potential buyer converts, the celebration is short-lived when you consider that individual is only 57% through their journey. What about the other 43%? Your marketing and sales teams have ground to cover before you reach your ultimate goal—getting leads cross the finish line to become buyers. Experts advise a multi-channel approach and say it takes five to ten touchpoints to convert a lead into a customer. In this blog, we look at a few of these touchpoints and post-conversion strategies that will help nurture those leads to purchase and even retention.

By Stefanie Thompson

May 31, 2023

Design/Conversion Optimization

B2B Website Design Needs

The first impression your website gives comes directly from its design.

By TopSpot Team

Aug 16, 2022