B2B & Industrial Strategies

B2B Lead Generation and The Sales Engine

When talking with small and medium sized businesses (SMBs), I’m always encouraged to find those that believe in lead generation. Why? Because SMBs investing in the right mix of lead generation tend to have healthy sales pipelines. However the savviest SMBs not only invest in lead generation but also build a sales engine to fully capitalize on their opportunities. In this blog post, I’ll explain how B2B lead generation feeds your sales engine and share an example of how one company is using both to activate new customer relationships.

By Tom Halpin

Nov 25, 2014

Google Algorithm Change Roundup: July, August & September 2014

It’s October! We can’t believe how quickly the year has flown by and all the change that is happening. At TopSpot Internet Marketing, we just moved into a big, new, awesome office space down the road from our previous office. (Our address has changed but our phone number hasn’t.) In the search world, there has also been a lot of change in the last few months with how Google search results are being displayed. Below we’ve detailed some of the Google changes with how they are impacting results and our integrated marketing strategies.

By Julia Karnezis

Oct 29, 2014

5 Reasons You Should Be Tracking Your Marketing-Generated Phone Calls

If you are investing in your company’s marketing, you deserve to know how those dollars are impacting sales. Marketing and ROI should go hand-in-hand, but many companies miss a large chunk of those returns when they do not track their phone calls. Tracking online conversions such as form submissions or e-commerce is important, but it is only one piece of the puzzle. On average, we have seen that industrial companies receive three phone calls for every one form submission their site generates. If you’re not tracking phone calls, you are not capturing a significant portion of your leads.

By Anne Hart

Aug 04, 2014

Digital Marketing

What Are Backlinks & Why Are They Important to Your Site

When it comes to organic visibility on the Internet, there are over 200 factors that Google considers to determine where to rank a web page for a user’s query. Among those factors, some of the most important include on-page components like content and off-page references, like backlinks for determining the popularity and relevancy for a web page.

By Julia Karnezis

Jun 19, 2014