In this blog, we look at adding context to your data visualizations to get the full story, allowing for more accurate reporting and better data-driven decisions.
Apr 11, 2024
Haven't exported your historical data in Google Universal Analytics yet? TopSpot has you covered with a step-by-step guide on exporting and storing your historical data, plus considerations and TopSpot recommendations.
Mar 28, 2024
Have you ever seen your traffic dip despite your top keywords ranking high? What do you do? This blog looks at common causes found in new SERP features and search trends—and then provides strategies for tackling these obstacles.
Feb 08, 2024
Even though the official switch to GA4 took place over 6 months ago, Google Continues to make changes to the tool. This blog looks at the updates and tweaks made to the GA4 platform since its launch last summer and harks back to the initial tips and tricks to prepare you for marketing analytics in 2024.
Jan 11, 2024
In this blog, learn how evaluating your phone call recordings provides valuable customer data that can link lead quality to your marketing programs, inform future marketing adjustments, improve close rates, and refine customer service.
Oct 26, 2023
It's been over a month since we said goodbye to Universal Analytics and hello to Google Analytics 4. Now that the next generation of Google Analytics is the new norm, you may need a refresher on reports and functionality. This week's blog looks at frequently asked questions concerning GA4 to help you feel comfortable with the new tool.
Aug 24, 2023