The Importance of Call Tracking to Any Digital Marketing Program 

In this blog, learn how evaluating your phone call recordings provides valuable customer data that can link lead quality to your marketing programs, inform future marketing adjustments, improve close rates, and refine customer service.

By Stefanie Thompson

Oct 26, 2023


How to Tell if Your Website Has Been Affected By An Algorithm Update

Google makes hundreds of changes to the search landscape and the results you see every year. With so many updates, it is difficult to track how each one may or may not affect your online presence. After an algorithm update, how can you tell if your website made it through unharmed? Given the recent move to Google Analytics 4, we've updated this checklist to help your business determine the impact to your organic traffic after a search algorithm update.

By Beth Shockley

Jul 19, 2023