Awards

TopSpot Wins at Inaugural Search Engine Land Awards

OnSeptember 30, 2015, TopSpot was awarded Best Local Search Marketing Initiative at The Landy Awards, the inaugural award ceremony from Search Engine Land. The Search Engine Land Awards recognize individuals, agencies and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing initiatives.

By Nicole Buergers

Oct 13, 2015

Getting Started with Google Analytics for SEO

AtTopSpot Internet Marketing, one of our core values is to “Make Data Driven Decisions.” One of the tools we use on a daily basis to make those decisions is Google Analytics. Google Analytics is a web analytics solution from Google that reports traffic and other metrics about your website’s performance. It offers tons of great data to make decisions for your website, but knowing where to begin with all the information can be tough. Here are a few ways to look at organic data specifically to make decisions:

By Julia Karnezis

Jul 21, 2015

2015 is the Year of Mobile: What You Need to Know About April 21

If you’re a Texan, you may be familiar with the constant dealership ads that proclaim it’s “Texas Truck Month.” Does it ever feel like every month is Truck Month in Texas? Well, it’s begun to feel like every year is the “Year of Mobile” in Internet Marketing. But unlike other years, 2015 really is the year of mobile. On April 21, Google is officially making mobile-friendliness a ranking signal, which is predicted to make a large impact on mobile search results. This means that if you do not have a mobile-friendly version of your site, your mobile visibility, traffic and conversions could be impacted.

By Julia Karnezis

Mar 07, 2015