What can marketers do to better prioritize initiatives, stay organized, engage with other departments, and create consistency in content creation and data collection? In this blog, get five tips to elevate your marketing efforts to achieve greater results.
Jan 04, 2024
In this edition of Industrial Insights, we spoke with @Mark Coronna, founder and Fractional CMO at The Practical CMO, to discuss how manufacturers can market for growth in any economic climate. Hear what he advises his clients on the importance of diversification, sales and marketing alignment, and taking an outside look into your business.
Jul 10, 2023
Once a potential buyer converts, the celebration is short-lived when you consider that individual is only 57% through their journey. What about the other 43%? Your marketing and sales teams have ground to cover before you reach your ultimate goal—getting leads cross the finish line to become buyers. Experts advise a multi-channel approach and say it takes five to ten touchpoints to convert a lead into a customer. In this blog, we look at a few of these touchpoints and post-conversion strategies that will help nurture those leads to purchase and even retention.
May 31, 2023
In this blog series, we’re covering the most impactful digital marketing trends and tool updates for 2023 to help you gear up for a great year.
Dec 27, 2022