Digital Marketing

Navigating Digital Marketing in 2024 Part 1: Artificial Intelligence (AI) Observations and Predictions 

In this series, Navigating Digital Marketing in 2024, we provide news and information to help your team plan ahead for variables that may affect your strategy. With changes still in progress, TopSpot looks to arm marketers and businesses with education to help with flexibility in digital marketing planning. In the first blog of the series, we focus on artificial intelligence (AI) news and observations, an area rapidly changing.   

By Stefanie Thompson

Nov 21, 2023

SEO

Bing’s AI-Chat Capabilities and Google’s Latest Core Updates: What You Need to Know About These Latest Changes

Major announcements were recently made on the search engine front—Microsoft confirmed it is running GPT-4 in Bing, while Google announced its March 2023 Broad Core Update. What does this mean for businesses that rely on steady search results for revenue and awareness? Read our latest blog, which looks at each update and how it affects your business.

By Stefanie Thompson

Mar 21, 2023

SEO

Bing and ChatGPT have Big Plans—What that Means for Search Strategy 

We still don’t know whether it will be ChatGPT or an iteration of GPT that will be utilized. What we do know is that this could be big news for your future search strategies. In this blog, we look at Google’s reaction, how this could shake up search, and what you should consider going forward. 

By Stefanie Thompson

Feb 02, 2023