B2B & Industrial Strategies

How Your Online Presence Contributes to a Seamless Buyers’ Journey 

Learn how to craft an exceptional experience for prospective buyers through your online channels. This blog looks at tactics that ensure a positive experience like aligning touchpoints to your website, maintaining consistent messaging, extending your online presence, and validating engagement utilizing TopSpot's tools.

By Stefanie Thompson

Mar 07, 2024

Digital Marketing

Navigating Digital Marketing in 2024 Part 3: Platform and Algorithm Updates 

2023 was a big year for algorithm updates and new platforms like GA4. How will these changes impact 2024, and what platforms are getting updated? In Part 3 of our latest blog series, Navigating Digital Marketing in 2024, we look at Platform and Algorithm Updates as digital marketers prepare for the new year.

By Stefanie Thompson

Dec 12, 2023