Learn how a strategic PPC program focused on a intent-based keyword strategy could help reduce the effects of new AI features may have on driving quality traffic and leads to your website.
Jun 13, 2024
In this blog, we look at adding context to your data visualizations to get the full story, allowing for more accurate reporting and better data-driven decisions.
Apr 11, 2024
In this blog, we look at how to incorporate other languages in your digital marketing strategy and what considerations you need to ensure you reach these new audiences appropriately.
Mar 21, 2024
Learn how to craft an exceptional experience for prospective buyers through your online channels. This blog looks at tactics that ensure a positive experience like aligning touchpoints to your website, maintaining consistent messaging, extending your online presence, and validating engagement utilizing TopSpot's tools.
Mar 07, 2024
Need tips for creating website content like blogs and landing pages that support your SEO and PPC strategies? This blog looks at writing content with TopSpot's B-SMART Method, plus how to incorporate your target keywords and data findings into your content strategy. We also provide recommendations on how to differentiate your business by analyzing the competition and how to properly use AI for content generation.
Feb 22, 2024
Have you ever seen your traffic dip despite your top keywords ranking high? What do you do? This blog looks at common causes found in new SERP features and search trends—and then provides strategies for tackling these obstacles.
Feb 08, 2024