Haven't exported your historical data in Google Universal Analytics yet? TopSpot has you covered with a step-by-step guide on exporting and storing your historical data, plus considerations and TopSpot recommendations.
Mar 28, 2024
Google is currently undergoing a Core Update, the first for 2024. This update is expected to have a longer rollout time than past updates, due to multiple components. We expand on these components and what to look out for in our newest blog.
Mar 13, 2024
It's been over a month since we said goodbye to Universal Analytics and hello to Google Analytics 4. Now that the next generation of Google Analytics is the new norm, you may need a refresher on reports and functionality. This week's blog looks at frequently asked questions concerning GA4 to help you feel comfortable with the new tool.
Aug 24, 2023
Paid search supports organic and organic search supports paid. Understanding how they work together gives you a more holistic view of your marketing efforts.
Aug 16, 2023
Google makes hundreds of changes to the search landscape and the results you see every year. With so many updates, it is difficult to track how each one may or may not affect your online presence. After an algorithm update, how can you tell if your website made it through unharmed? Given the recent move to Google Analytics 4, we've updated this checklist to help your business determine the impact to your organic traffic after a search algorithm update.
Jul 19, 2023
With Universal Analytics sunsetting, we cover how to export your business’s historical data housed there. This blog looks to answer your questions, plus provides a step-by-step guide.
Jun 21, 2023