Analytics
What has Changed in GA4 in 2024?
Get insight into GA4's new reports and capabilities in our latest check-in and learn how they enhance your analytics.
Aug 01, 2024
TopSpot Blog
Analytics
How to Use and Add Context to Data Visualizations Found in Your Digital Marketing Tools
In this blog, we look at adding context to your data visualizations to get the full story, allowing for more accurate reporting and better data-driven decisions.
Apr 11, 2024
SEO
Google March 2024 Core Update: What Your Business Needs to Know
Google is currently undergoing a Core Update, the first for 2024. This update is expected to have a longer rollout time than past updates, due to multiple components. We expand on these components and what to look out for in our newest blog.
Mar 13, 2024
Analytics
A Six-Month Update for Google Analytics 4
Even though the official switch to GA4 took place over 6 months ago, Google Continues to make changes to the tool. This blog looks at the updates and tweaks made to the GA4 platform since its launch last summer and harks back to the initial tips and tricks to prepare you for marketing analytics in 2024.
Jan 11, 2024
Analytics
GA4 Resources and FAQs: 5 Resources and 7 Answers to Frequently Asked Questions About Google Analytics 4
It's been over a month since we said goodbye to Universal Analytics and hello to Google Analytics 4. Now that the next generation of Google Analytics is the new norm, you may need a refresher on reports and functionality. This week's blog looks at frequently asked questions concerning GA4 to help you feel comfortable with the new tool.
Aug 24, 2023
Digital Marketing
How Your Data Supports an Integrated Digital Strategy
Paid search supports organic and organic search supports paid. Understanding how they work together gives you a more holistic view of your marketing efforts.
Aug 16, 2023