Digital Marketing

Five Tips for Creating Five-Star Content that Powers Your SEO and PPC 

Need tips for creating website content like blogs and landing pages that support your SEO and PPC strategies? This blog looks at writing content with TopSpot's B-SMART Method, plus how to incorporate your target keywords and data findings into your content strategy. We also provide recommendations on how to differentiate your business by analyzing the competition and how to properly use AI for content generation.

By Stefanie Thompson

Feb 22, 2024

Industrial Insights

What Business Owners Need to Know About Industrial Real Estate:

In this edition of Industrial Insights, we speak with Richard Mason, Vice President at MLB Commercial Real Estate, LLC. He shares his experience in the industrial real estate industry and offers tangible advice to business owners looking to expand or relocate their operations.

By Stefanie Thompson

Feb 15, 2024

Analytics

A Six-Month Update for Google Analytics 4

Even though the official switch to GA4 took place over 6 months ago, Google Continues to make changes to the tool. This blog looks at the updates and tweaks made to the GA4 platform since its launch last summer and harks back to the initial tips and tricks to prepare you for marketing analytics in 2024.

By Stefanie Thompson

Jan 11, 2024

Digital Marketing

Five Tips to Maximize Your Marketing Resources 

What can marketers do to better prioritize initiatives, stay organized, engage with other departments, and create consistency in content creation and data collection? In this blog, get five tips to elevate your marketing efforts to achieve greater results.   

By Stefanie Thompson

Jan 04, 2024