Announcement

Engaging with Visitors Beyond the Conversion

There is a page that is guaranteed to be visited by every user performing a favorable action on your website: your “thank you” page, which loads solely to confirm an action’s delivery. Almost every Webmaster focuses on trying to optimize landing pages in an attempt to bring targeted visitors to their site and toget them to convert. This makes sense as landing pages are a high priority and important part of each strategy for SEO, Paid Search and Conversion Improvement

By Stephen Rifai

Nov 13, 2013

Company Culture

3 Things SEOs Can Learn from Jiro Dreams of Sushi

When a new SEO joins TopSpot and begins training, we always ask the same question.

“Have you seen Jiro Dreams of Sushi?”

Most haven’t. In fact, I don’t think any SEOs have heard of it prior to us mentioning it to them. So we get past the blank looks of “how does this have anything to do with SEO or training?” and questions like “Wait, should I be taking notes right now?”

By Julia Karnezis

Aug 13, 2013

Internet Marketing

Understanding Online Reviews for B2B Companies

Online reputation management has become a significant part of any integrated online strategy. Gone are the days where businesses shied away from being reviewed on the internet for fear of negative exposure. Reviews are a vital part of the B2B conversion process and the B2B customer is more discerning than ever.

By Nicole Buergers

Jul 24, 2013

Internet Marketing

How To Set Up Site Search in Google Analytics

Previously, we posted a blog post showing you where to find the internal site search terms in Google Analytics, but a question remained: how do you set up site search in Google Analytics? We’ve made this follow-up video to help you!

By Nicole Buergers

Jul 23, 2013

Web Development

Responsive Site Design and Mobile Website Options

Aresponsive site is one which resizes based on the screen size that is accessing the site. It allows for a seamless user experience across multiple screens without creating multiple sites. This is important: in a Google research study they discovered that 90% of people move between devices to accomplish a goal, whether it’s on smartphones, PCs, tablets or TV. Businesses need to adapt their web presence for a user-friendly experience on smaller screens.

By Nicole Buergers

Jun 11, 2013

Analytics

How to Use Internal Site Search Data for a Better Website

There’s a small white box on your website that holds a treasure trove of user behavior, content ideas and conversion improvement suggestions – it’s your site search box. You can use the search terms typed in the site search to find insight on what your visitor is looking for and how to better present that information.

By Nicole Buergers

Jan 31, 2013