November Canned Food Drive

In this season ofgiving, Team Geek came together with a canned food drive which resulted in over 300 items donated to Kids Meals Houston...

By Nicole Buergers

Nov 25, 2013

Engaging with Visitors Beyond the Conversion: How to Optimize the Thank You Page

There is a page that is guaranteed to be visited by every user performing a favorable action on your website: your “thank you” page, which loads solely to confirm an action’s delivery. Almost every Webmaster focuses on trying to optimize landing pages in an attempt to bring targeted visitors to their site and toget them to convert. This makes sense as landing pages are a high priority and important part of each strategy for SEO, Paid Search and Conversion Improvement

By Stephen Rifai

Nov 13, 2013

3 Things SEOs Can Learn from Jiro Dreams of Sushi

When a new SEO joins TopSpot and begins training, we always ask the same question.

“Have you seen Jiro Dreams of Sushi?”

Most haven’t. In fact, I don’t think any SEOs have heard of it prior to us mentioning it to them. So we get past the blank looks of “how does this have anything to do with SEO or training?” and questions like “Wait, should I be taking notes right now?”

By Julia Karnezis

Aug 13, 2013

Houston’s Beer Can House: An Unofficial TopSpot Tradition Since 2011

When I began working at TopSpot just over two years ago, the Lead SEO took Nicole Buergers and I on a sort of introductory lunch trip — a lunch trip that has become a tradition for all of our new SEOs and many other hires in our marketing department. While it may be just a “bizarre attraction” to some, it’s a favorite and inspiring attraction to many at TopSpot.

By Julia Karnezis

Aug 02, 2013

Internet Marketing

Understanding Online Reviews for B2B Companies

Online reputation management has become a significant part of any integrated online strategy. Gone are the days where businesses shied away from being reviewed on the internet for fear of negative exposure. Reviews are a vital part of the B2B conversion process and the B2B customer is more discerning than ever.

By Nicole Buergers

Jul 24, 2013

Internet Marketing

How To Set Up Site Search in Google Analytics

Previously, we posted a blog post showing you where to find the internal site search terms in Google Analytics, but a question remained: how do you set up site search in Google Analytics? We’ve made this follow-up video to help you!

By Nicole Buergers

Jul 23, 2013