Last month, a few members of the TopSpot team attended SMX West 2017 in San Jose, California. During the three-day event, they attended a variety of sessions ranging from analytics to search engine optimization to in-depth PPC account management. Some of their takeaways were new pieces of information announced by Google’s Gary Illyes, some were statistics in-line with the trends we had been seeing in our own data, and others were strategies and ideas suggested by some of the speakers that reinforced what we are doing for our accounts on an ongoing basis.