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    How We Help
    • SEO We develop unique SEO strategies to expand your reach in organic search engine results & improve website usability to drive leads for your business.
      • Content Strategy We work with you to generate unique, quality content to help with customer retention and lead generation.
      • Local SEO We work with SEO clients in Houston and around the country to drive local traffic and conversions with local strategies.
      • Social Media Marketing We will work with you to decipher the right channels for your audience and develop a strategy for your business.
      • SEO for E-Commerce If you are selling products online, SEO is an important aspect of your e-commerce marketing strategy.
      • Houston SEO Services Our Houston team would be happy to discuss your SEO strategy needs and business goals in order to determine what plan of action is right for you!
    • PPC As Premier Google Partners, our paid search strategies offer an immediate and effective method to drive qualified traffic to your website and a great way to get in front of people who may not have otherwise found you.
      • Google Ads We have been working with Google Ads since 2003 and are Premier Google Partners.
      • Bing - Yahoo - AOL Bing, Yahoo, and AOL are important search engines that should be factored into any PPC strategy.
      • Display & Remarketing Remarketing is an effective way to drive sales and stay top of mind with your prospective & current clients.
      • Shopping Ads Shopping Ads are a fantastic option for online merchants as they are prominently featured in search results.
      • Local PPC Even if your company services nationwide, you can still benefit from geographically targeted PPC ads.
      • Social Media PPC Social media allows you to hone in on specific demographics and interest groups.
      • Mobile PPC Marketing Reach your customers where they are with Mobile PPC. We can develop PPC campaigns with mobile in mind.
    • Analytics As a member of the Google Marketing Platform Certified Partner track with a certification in Google Analytics, we have demonstrated advanced expertise in Analytics and delivered value-adding services to our clients. We track both onsite & offsite data to identify new opportunities.
      • Google Analytics We have an entire team dedicated to installing and troubleshooting Google Analytics.
      • Form Analytics We take time to capture the context of the leads generated on our customers’ sites and evaluate quality of conversions.
      • Call Analytics We use call tracking to record and evaluate offline conversions from your website.
      • Website Intelligence VisitorView is a business development tool that delivers website intelligence about who is visiting your website.
      • Heatmap Analytics Our teams use heat-mapping and visitor recording software to improve the user experience on websites.
      • Reporting & Online Attribution Monitoring your site’s performance is important to ensure your sales, marketing and branding efforts are in line.
    • Design & Development We use data to drive our website design & development strategies, which focus on improving user experience & connecting with your potential customers to increase new business opportunities.
      • Our Website Process
      • Content Management Systems
      • E-Commerce Websites
      • Catalog Websites & Integrations
      • Responsive Website Design
      • Analytics Based Web Design
      • B2B Websites
      • Industrial Websites
      • B2C Websites
    • Conversion Optimization Our conversion optimization team utilizes analytics data to make recommendations focused on improving user experience and increasing website driven leads.
      • A/B and Multivariate Testing A/B Testing is the process in which two slightly different versions of the same page are shown to users with the end goal of determining which page your website users prefer the most.
      • E-Commerce CRO A successful integrated marketing strategy includes making sure your website is turning visitors into paying customers.
    • Email Marketing Email marketing creates another touch point with your customers and your brand and can be used to inform subscribers of product & service offerings.
    • Industrial Marketing Although we work with businesses in a variety of industries, our team has over 35 years of experience in business to business digital marketing strategies & website development for industrial manufacturers, distributors, and service providers.
    Who We Help
    • Manufacturers
    • B2B
    • Suppliers & Distributors
    • B2C
    • Energy
    • Local Businesses
    • Service Providers
    • Small/Medium Size Business
    • Large Corporations
  • Why Partner With Us
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    • Our Integrated Approach
      • Customer Relationship Teams
    • The B-SMART Method®
    • Lead Generation & Analysis
    • Testimonials
    • TopSpot Statistics
  • Our Company
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    • Our Team Our commitment to our customers starts with our team, which is our greatest resource. Get to know the members of the TopSpot Team.
      • David Underwood
      • Anita Perez
      • Jeff Montgomery
      • Tim Doyle
      • Whitney Kane
      • Beth Shockley
      • Julia Karnezis
    • Community Involvement Giving back to the community is very important to TopSpot. We work with several charities as a company and are members of several associations.
    • Awards We've been recognized with many honors over the years. Take a look at our accomplishments.
    • Events See a list of our upcoming events and speaking engagements for TopSpot as well as an archive of what we've been up to.
      • Bing Ads: Benefits of An Integrated Strategy
      • Competing in a Micro-moment World
      • Local Digital Marketing: 10 Steps to Grow Your Business
      • Webinar: How to Build a Winning Content Strategy
      • Website Best Practice Considerations for 2019
      • Understanding Your Customer Journey
      • 5 Ways to Get Ahead With an Integrated Approach
      • Understanding Your Business Leads
      • Search Trends for B2B Companies in 2020
    • TopSpotting We created our own photo meme and it's way cooler than planking or owling. We have TopSpotting pictures from all over the world!
    • TopSpot In The Media Links to press coverage, interviews, quotes, and more from Team Geek!
    • TopSpot Careers When you do excellent work, word gets around. We are growing and are looking for more TopSpotters to join our Team.
      • Web Designer A Web Designer II is responsible for creating highly usable and visually engaging templates across all browsers and devices.
      • SEM/PPC Specialist A Paid Search / SEM Account Manager will be responsible for the creation & implementation of our clients’ PPC campaigns.
      • SEO Specialist As an SEO Specialist, you will develop your career by creating digital strategies that align with client business goals.
      • Sr. SEO Specialist As a Sr. SEO Specialist, you will use existing SEO skills to create and execute strategies that align with client business goals.
      • Conversion Optimization Specialist A CRO Specialist will have an opportunity to build new website functionality and gain valuable UX design experience.
      • eCommerce Developer eCommerce Developers will demonstrate a strong working knowledge of back-end development and database management.
      • Advanced eCommerce Developer An Advanced eCommerce Developer is proficient in HTML, CSS, PHP, JavaScript, and jQuery
      • Telemarketer The ideal candidate will be a self-motivator who is eager to learn, loves talking with people, and willing to work independently.
      • Administrative Assistant TopSpot’s Administrative Assistant will provide numerous office services while supporting the accounting department.
    • Case Studies We believe in clear reporting of our progress and will often highlight our customers’ greatest successes through our case studies.
      • Industrial Manufacturer
      • Industrial Tube & Steel
      • Altius Technical Services
      • Bayou City Bolt
      • Terryberry
      • Babbitt International
      • Mitchell Crane
      • Funk Facial Plastic Surgery
      • RTS Cutting Tools
      • Analytics Services Case Study : Call Tracking
      • Metal Coatings
      • Precision Urethane
      • Farmers Copper
      • Hoover Ferguson Group
      • Pentastar Aviation
      • Stainless Drains
      • AST Bearings
      • Nationwide Plastics
      • Associated Spring Raymond
      • KD Fasteners
  • Portfolio Since 2003, TopSpot has designed & developed custom responsive, ecommerce, and catalog-integrated websites to drive new business online.
  • Resources
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    • Case Studies At TopSpot, we know data is an important factor when deciding to partner with an internet marketing vendor.
    • Website Portfolio Since 2003, TopSpot has designed & developed custom responsive, ecommerce, and catalog-integrated websites to drive new business online.
    • Video Library TopSpot's collection of video testimonials, tutorials, culture, and community events we captured on video.
    • Digital Marketing Guides TopSpot's infographic library features information about our the digital marketing industry, internet marketing success stories, and information about our company.
    • Industrial Market Insights
    • Events
    • Blog Read our blog to learn about TopSpot's culture, our commitment to our community and our love for helping businesses through online marketing & analytics.
  • Who We Serve
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    • Manufacturers We help manufacturers, fabricators and OEMs get in front of the right audience, give them the information they need, and build new relationships with qualified users. Whether it’s pumps, vessels, fasteners or a niche product, we can work with you on a strategy that’s right for your business.
    • B2B For B2B companies in the software, healthcare and professional service industries, we understand that setting yourself apart from the competition is a necessity. We work with you to differentiate yourself from the pack by growing your web presence and narrowing in on the leads that move your business forward.
    • Suppliers & Distributors Do you stock or drop-ship products? Are you contractually obligated to certain regions? Do your customers know about your value-added services? Wherever you fall in the supply chain, we have a solution to help improve your leads and grow your business with our online marketing strategies.
    • B2C With business-to-consumer companies, online visibility and engagement drive your revenue. See how our integrated approach of search engine optimization, pay-per-click ads, and conversion improvement services work together for your website, your brand, and your sales.
    • Energy Companies in the energy sector have specific challenges driven by the economy. But one constant remains, the customer experience. We help you bring relevant users to your website and give them the info they need to start their customer experience with you.
    • Local Businesses We’re not all industrial. We work with many local businesses like dentists, doctors, pool builders, sports gyms, and universities that make local communities go ‘round. We’ve even won a Landy from Search Engine Land for our local strategies.
    • Service Providers We work with a variety of businesses in the service industry including moving companies, roofing contractors, equipment maintenance & repair, engineers, and more.
    • Small/Medium Size Business These days, thanks to Google, Bing, and Yahoo, SMBs have a level playing field in the marketing world. From SEO to web design to PPC, we help small and medium-sized businesses grow every day while utilizing a budget that works for their business.
    • Large Corporations Whether you are a Fortune 500 business or a publicly traded company, for large organizations investing in their digital marketing, it’s natural for their marketing strategies to require more resources and deeper reporting and analytics to show ROI. Our integrated approach allows us to work as an extension of your business, no matter the size.
  • Request A Consultation Let's talk to help us get to know you and to see whether you decide to move forward with us.
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PPC/SEM

What Makes a Campaign Smart? Google Smart Campaigns and Managed Google Ad Campaigns

In this blog, we’ll explore Google's Smart Campaigns and compare it to more strategic approaches. Plus, we’ll discuss TopSpot’s best practices, recommendations, and top-notch approach.

By Stefanie Thompson

Feb 07, 2023

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