Digital Marketing

Navigating Digital Marketing in 2024 Part 1: Artificial Intelligence (AI) Observations and Predictions 

In this series, Navigating Digital Marketing in 2024, we provide news and information to help your team plan ahead for variables that may affect your strategy. With changes still in progress, TopSpot looks to arm marketers and businesses with education to help with flexibility in digital marketing planning. In the first blog of the series, we focus on artificial intelligence (AI) news and observations, an area rapidly changing.   

By Stefanie Thompson

Nov 21, 2023

Industrial Insights

Industrial Marketing for the Electric Vehicle Industry:

In this edition of Industrial Insights, we spoke with Matt Eul, Director of Marketing at JBPCO, EAVX, to discuss his experience with the automotive industry's rapid innovation and its alignment with advancements in marketing to provide ideas to manufacturers looking to enter the electric vehicle conversation.

By Stefanie Thompson

Nov 09, 2023

B2B & Industrial Strategies

Digital Marketing for Original Equipment Manufacturers (OEMs) 

How do small-to-medium-size OEMs market their unique products to other companies? This blog looks at how to market your OEM component products to customers who have the end result in mind.

By Stefanie Thompson

Nov 02, 2023