The Importance of Call Tracking to Any Digital Marketing Program 

In this blog, learn how evaluating your phone call recordings provides valuable customer data that can link lead quality to your marketing programs, inform future marketing adjustments, improve close rates, and refine customer service.

By Stefanie Thompson

Oct 26, 2023

Industrial Insights

American History, Manufacturing, and the Family-Owned Business:

In this edition of Industrial Insights, we spoke with Aaron Wiegel, President & CEO of Wiegel, to discuss how his family business made it to third-generation ownership and how its technology and people played a big part.

By Stefanie Thompson

Oct 12, 2023

B2B & Industrial Strategies

Why We Celebrate Manufacturing Day 

MFG?  It’s the most wonderful time of the year! While many celebrate the PSL (pumpkin spice latte) and the various acronyms of college football, we are celebrating MFG Day on…

By Stefanie Thompson

Oct 04, 2023