Analytics

Why Google Analytics 4 is Important to Your Business and Marketing Strategy 

This blog will explain how GA4 can deliver the metrics every business needs to support successful marketing strategies. We’ll break this down by looking at three key areas within the tool: landing page tracking, user engagement tracking, and lead tracking.  

By Stefanie Thompson

May 24, 2023

Analytics

Five Important Changes and a Few Refreshers on GA4

For marketers, time is running out for Universal Analytics (UA) as it sunsets on July 1st. TopSpot has been monitoring news on Google Analytics 4 (GA4) since its announcement and is ramping up for the big change. How about you? Courtney Clark, Analytics Department Manager, breaks down the five most important changes to GA4 since our last update and what you need to know for your business

By Stefanie Thompson

Apr 14, 2023

Analytics

Ready for GA4? We Are!

Learn more about GA4, the deprecation of Universal Analytics, and what this means for you.

By Courtney Clark

Mar 24, 2022