This blog will explain how GA4 can deliver the metrics every business needs to support successful marketing strategies. We’ll break this down by looking at three key areas within the tool: landing page tracking, user engagement tracking, and lead tracking.  

For marketers, time is running out for Universal Analytics (UA) as it sunsets on July 1st. TopSpot has been monitoring news on Google Analytics 4 (GA4) since its announcement and is ramping up for the big change. How about you? Courtney Clark, Analytics Department Manager, breaks down the five most important changes to GA4 since our last update and what you need to know for your business

Learn more about GA4, the deprecation of Universal Analytics, and what this means for you.