What Are Backlinks & Why Are They Important to Your Site

When it comes to organic visibility on the Internet, there are over 200 factors that Google considers to determine where to rank a web page for a user’s query. Among those factors, some of the most important include on-page components like content and off-page references, like backlinks for determining the popularity and relevancy for a web page.

By Julia Karnezis

Jun 19, 2014