What Are Backlinks & Why Are They Important to Your Site

When it comes to organic visibility on the Internet, there are over 200 factors that Google considers to determine where to rank a web page for a user’s query. Among those factors, some of the most important include on-page components like content and off-page references, like backlinks for determining the popularity and relevancy for a web page.

By Julia Karnezis

Jun 19, 2014

Internet Marketing

How to Win Google’s Heart

You know that feeling youget when you see your crush with someone else? It’s something we digital enthusiasts know all too well. Seeing Google rank your competition first is rather disheartening, but here at TopSpot Internet Marketing we’ve been playing matchmaker for over 10 years! This Valentine’s Day we’re sharing the secrets to challenge her unrequited love.

By Aryan Moharir

Feb 14, 2014

Team Geek Adopts a Family

At TopSpot InternetMarketing, we are very passionate about not only our work and our clients, but about giving back to the community as much as we possibly can. For that reason, TopSpot decided to create a team dedicated solely to finding new volunteer opportunities in the Houston area and getting the whole company involved. The TopSpot Community Service committee is a group of 8 members that meet on a monthly basis to share new opportunities and plan for upcoming events.

By Katherine Tobler

Feb 05, 2014

Analytics

6 Ways to Understand Your Organic Search Data When It’s (not provided)

Over two years ago, in an effort to encourage stronger security standards across the internet, Google announced that they would be moving towards “Secure Search.” What this meant at the time was that organic search queries would be encrypted for users who were signed into their Google accounts. Encrypted organic queries would show up as (not provided) within Google Analytics.

By Julia Karnezis

Jan 22, 2014