B2B & Industrial Strategies

How to Use Marketing for B2B Recruitment and Employee Retention  

Just like your products and services, you need to get the word out about your company to potential candidates. Recruitment marketing is key to creating a pipeline of qualified candidates and keeping current team members engaged and up to date on what your company can offer. In this blog, we'll look at the steps needed to create a marketing program that can boost your recruitment and retention efforts.

By Stefanie Thompson

May 11, 2023