March 16 2022


The Analytics Tool You Need Now 

There is no single lead reporting tool that will give you all the insights you need – or so you might believe. Our Loop Analytics tool is a data powerhouse. With reports and dashboards you won’t find anywhere else, Loop provides TopSpot clients with data beyond the common metrics you’d find in Google Analytics. Below are some of our favorite features of Loop and how they can help you.

Loop Doesn’t Rely on Cookies

You might have read about how third-party cookies are going away (if not, you can right here). Loop Analytics doesn’t rely on third-party cookies and is completely compliant with GDPR and CCPA as well as other actions taken recently to protect user privacy.

The User Behavior Report

Our User Behavior report is similar to what Google Analytics used to provide before disavowing third-party cookies but does so much more.

Know who is visiting your website and what actions they have taken. This report can be customized and tailored to your needs. The User Behavior report is a great tool for understanding your audience and what resonates with them most on your website.

See the Entire Customer Path

With Loop Analytics, you can see every page and interaction your lead had with your website. Want to know how your content is performing? Want to understand what touchpoints your lead made before contacting you? This information helps you relate to your lead more efficiently.

The Customer Path shows you the pages visited by your contact and demonstrates how non-transactional pages support site conversion and help you see return visitors.

Date Comparison Tool

When looking at the data from your form submissions, it can be helpful to compare one period of time with another. This lets you see trends in visitor actions, alerts you to changes in visits which then lets you pinpoint where those changes might be coming from.

Search Your Data

Our built-in search function in the various reports allows you to sort through the data and get the information you want to find. For instance, if you are looking for a specific lead, trends in the paid search queries, or in the form submissions, you can do that with this tool.

What This Means for You

There’s even more to Loop Analytics than the features listed above. But it’s only available for TopSpot clients to access. Attend one of our workshops or reach out to your Team today to learn more about how you can use Loop to understand your lead data.

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