In this blog, we define Google Ads' local competitive visits and local competitive search terms reports, discuss the pros and cons, and try to unveil the mystery surrounding them. Here's a hint: it might have something to do with their effectiveness. Plus, we share how TopSpot tackles competition, pay-per-click, and Google Ads. Here’s another hint: it has to do with user intent.
Mar 03, 2023
“The” tool change of 2023 is the launch of Google Analytics 4 (GA4), happening July 1. We address what to expect from the platform and several tools that can fill the data gaps GA4 presents. We’ll also talk about privacy and data changes that are constantly evolving and how to prepare so you don’t risk fines or loss of customer trust.
Jan 11, 2023
In this blog series, we’re covering the most impactful digital marketing trends and tool updates for 2023 to help you gear up for a great year.
Dec 27, 2022
A look at how the Helpful Content update from Google is likely to impact search efforts from now on.
Sep 13, 2022
A big announcement by Google was recently announced: the “Helpful Content Update” will begin rolling out this week and is expected to take about two weeks to complete. The purpose…
Aug 22, 2022
Optimizing your GMB or Bing Places listing can benefit your organic search presence.
Jul 12, 2022