Recently, Google began reducing or eliminating certain types of rich results from the search landscape. In our latest blog, we provide a refresher on rich results, explain what kinds were affected by this latest change, and what it means for your results.
Sep 21, 2023
By understanding and connecting search behavior and user behavior data, you can take this collected information to put your business on the path of your targeted buyer’s journey.
Jul 25, 2023
You may be asking what's the difference between ChatGPT, Bard, the new Bing, and Google Search Labs. We define these AI offerings, how they affect search, and what they mean by a search generative experience. Finally, we'll explore what all these advancements mean for your digital marketing strategies.
Jun 28, 2023
Major announcements were recently made on the search engine front—Microsoft confirmed it is running GPT-4 in Bing, while Google announced its March 2023 Broad Core Update. What does this mean for businesses that rely on steady search results for revenue and awareness? Read our latest blog, which looks at each update and how it affects your business.
Mar 21, 2023
In this blog, we define Google Ads' local competitive visits and local competitive search terms reports, discuss the pros and cons, and try to unveil the mystery surrounding them. Here's a hint: it might have something to do with their effectiveness. Plus, we share how TopSpot tackles competition, pay-per-click, and Google Ads. Here’s another hint: it has to do with user intent.
Mar 03, 2023
“The” tool change of 2023 is the launch of Google Analytics 4 (GA4), happening July 1. We address what to expect from the platform and several tools that can fill the data gaps GA4 presents. We’ll also talk about privacy and data changes that are constantly evolving and how to prepare so you don’t risk fines or loss of customer trust.
Jan 11, 2023