In 2003, Clients had a simple question—how can I get on Google? This blog looks at how TopSpot answered this question then and now as we turn 20. We look back at how our approach to online marketing has evolved and how a continued focus on the right searches that lead to the right traffic to drive quality leads and conversions has led to our success.
Sep 13, 2023
This blog refreshes you on keyword basics for both SEO and PPC, then discusses why an intent search strategy versus an approach focusing on keyword search volume equates to quality leads and effective PPC budgets.
Aug 02, 2023
Why is PPC or paid search important for industrial companies? A paid search strategy that targets industrial buyers will bring in quality traffic and leads to an industrial or manufacturer's website. In this blog, we discuss what a successful industrial PPC strategy includes and why analytics and user behavior data are key.
Jun 08, 2023
In this blog, we define Google Ads' local competitive visits and local competitive search terms reports, discuss the pros and cons, and try to unveil the mystery surrounding them. Here's a hint: it might have something to do with their effectiveness. Plus, we share how TopSpot tackles competition, pay-per-click, and Google Ads. Here’s another hint: it has to do with user intent.
Mar 03, 2023
As we approach our 20th anniversary, we look back on how the B-SMART Method® came to fruition, discuss its staying power, and explain its importance in the future of search. Plus, we explore how B-SMART shapes our Customer’s success via our data, experiences, and what we know to be true about how industrial buyers search.
Feb 24, 2023
Site ad extensions are opportunities to add more information to ads and improve UX.
Oct 12, 2022