You may be asking what's the difference between ChatGPT, Bard, the new Bing, and Google Search Labs. We define these AI offerings, how they affect search, and what they mean by a search generative experience. Finally, we'll explore what all these advancements mean for your digital marketing strategies.
Jun 28, 2023
Major announcements were recently made on the search engine front—Microsoft confirmed it is running GPT-4 in Bing, while Google announced its March 2023 Broad Core Update. What does this mean for businesses that rely on steady search results for revenue and awareness? Read our latest blog, which looks at each update and how it affects your business.
Mar 21, 2023
As we approach our 20th anniversary, we look back on how the B-SMART Method® came to fruition, discuss its staying power, and explain its importance in the future of search. Plus, we explore how B-SMART shapes our Customer’s success via our data, experiences, and what we know to be true about how industrial buyers search.
Feb 24, 2023
We still don’t know whether it will be ChatGPT or an iteration of GPT that will be utilized. What we do know is that this could be big news for your future search strategies. In this blog, we look at Google’s reaction, how this could shake up search, and what you should consider going forward.
Feb 02, 2023
In this blog, find out what ChatGPT can and cannot do, plus what shifts you should expect for the world of search.
Jan 30, 2023
In part two of our blog series, we focus on the search landscape and how to make an impact with fresh content that goes beyond improved rankings by offering an improved user experience. Plus, you’ll learn how TopSpot navigates our Clients through this ever-changing landscape.
Jan 05, 2023