In 2003, Clients had a simple question—how can I get on Google? This blog looks at how TopSpot answered this question then and now as we turn 20. We look back at how our approach to online marketing has evolved and how a continued focus on the right searches that lead to the right traffic to drive quality leads and conversions has led to our success.
Sep 13, 2023
This blog refreshes you on keyword basics for both SEO and PPC, then discusses why an intent search strategy versus an approach focusing on keyword search volume equates to quality leads and effective PPC budgets.
Aug 02, 2023
Google makes hundreds of changes to the search landscape and the results you see every year. With so many updates, it is difficult to track how each one may or may not affect your online presence. After an algorithm update, how can you tell if your website made it through unharmed? Given the recent move to Google Analytics 4, we've updated this checklist to help your business determine the impact to your organic traffic after a search algorithm update.
Jul 19, 2023
You may be asking what's the difference between ChatGPT, Bard, the new Bing, and Google Search Labs. We define these AI offerings, how they affect search, and what they mean by a search generative experience. Finally, we'll explore what all these advancements mean for your digital marketing strategies.
Jun 28, 2023
Major announcements were recently made on the search engine front—Microsoft confirmed it is running GPT-4 in Bing, while Google announced its March 2023 Broad Core Update. What does this mean for businesses that rely on steady search results for revenue and awareness? Read our latest blog, which looks at each update and how it affects your business.
Mar 21, 2023
As we approach our 20th anniversary, we look back on how the B-SMART Method® came to fruition, discuss its staying power, and explain its importance in the future of search. Plus, we explore how B-SMART shapes our Customer’s success via our data, experiences, and what we know to be true about how industrial buyers search.
Feb 24, 2023