Have you ever seen your traffic dip despite your top keywords ranking high? What do you do? This blog looks at common causes found in new SERP features and search trends—and then provides strategies for tackling these obstacles.
Feb 08, 2024
2023 was a big year for algorithm updates and new platforms like GA4. How will these changes impact 2024, and what platforms are getting updated? In Part 3 of our latest blog series, Navigating Digital Marketing in 2024, we look at Platform and Algorithm Updates as digital marketers prepare for the new year.
Dec 12, 2023
Content will remain the foundation for successful SEO rankings and website performance in 2024. In Part 2 of our latest blog series, Navigating Digital Marketing in 2024, we look at Content Trends Impacting the Search Landscape and User Experience (UX).
Nov 30, 2023
In this series, Navigating Digital Marketing in 2024, we provide news and information to help your team plan ahead for variables that may affect your strategy. With changes still in progress, TopSpot looks to arm marketers and businesses with education to help with flexibility in digital marketing planning. In the first blog of the series, we focus on artificial intelligence (AI) news and observations, an area rapidly changing.
Nov 21, 2023
This blog breaks down what an antitrust trial is, the case against Google, and what the potential outcomes could be.
Sep 28, 2023
Recently, Google began reducing or eliminating certain types of rich results from the search landscape. In our latest blog, we provide a refresher on rich results, explain what kinds were affected by this latest change, and what it means for your results.
Sep 21, 2023