TopSpot Takes Home 3 Trophies at 2016 BMA Lantern Awards
November 22 2016
We are incredibly proud and grateful to have won two Lantern Awards and an Award of Excellence for our websites at this year’s BMA Lantern Awards. BMA is the largest B2B professional association and has been in operation since 1922. BMA Houston created the Lantern Awards of Texas more than two decades ago to recognize the year’s finest B2B work.
A Lantern Award is given to the highest scoring entry within each category. Only one Lantern Award is presented per category. An Award of Excellence is given to the next highest ranked piece(s) in recognition for marketing excellence within each category. TopSpot was recognized with three awards this year, two Lantern Awards and one Award of Excellence.
Lantern Awards were awarded for our design and development work with the following companies:
Mitchell Crane Responsive Website Redesign
Mitchell Crane, a worldwide supplier of new aftermarket replacement crane parts and a source for used parts and components, contracted TopSpot Internet Marketing to design and develop a responsive website that better represented their scope of services. The TopSpot team built them a fully responsive website that included additional product and service related pages in order to drive relevant organic traffic. The overall layout and ease of use of the site played a critical role in the website’s 1362.5% increase in online form submissions over the first eight months.
American Roller Bearing Company Responsive Website Redesign
American Roller Bearing Company, a leading manufacturer of quality anti-friction bearings, was in need of a new website structure that accommodated both their custom and stock product lines and enlisted the help of TopSpot Internet Marketing for the design and development. Our team created a fully responsive website that showcased their extensive product line by allowing users to search for multi-faceted products and custom capabilities. The content and resources provided for their niche market along with the streamlined catalog integration helped to generate 120% more organic traffic over the first eight months post launch along with a 1873% increase in online form submissions.
TopSpot was also awarded the Award of Excellence for the Advanced Machine & Engineering’s Responsive Redesign
Advanced Machine & Engineering, Co. (AME) wanted a website design that highlighted their multiple product lines and resources in a non-overwhelming, easy to navigate structure and enlisted the help of TopSpot Internet Marketing for the job. We created a fully responsive website with catalog integration that features a clean navigation utilizing a mega drop-down & footer that showcases AME’s value streams in addition to a number of resources housed on the site. Doing so provided users with a more engaging user experience represented by a large number of tracked events throughout the first 8 months post launch. Over that time, AME’s CAD files were utilized almost 2,000 times and their product brochures have been downloaded over 5,000! The improved user experience also contributed to a steady month over month increase in website form submissions since the launch of the site.
This isn’t the first time the Houston Chapter of the Business Marketing Association has recognized TopSpot Internet Marketing:
- 2011: TopSpot won two Awards of Excellence for the Farmers Copper website and mobile marketing strategy of Pentastar Aviation.
- 2014: TopSpot won two Awards of Excellence for the RTS Cutting Tools, Inc. and Associated Spring Raymond websites.
- 2015: TopSpot won an Award of Excellence for the Hoover Container Solutions (now Hoover Ferguson) website.
These awards are a testament to our team’s commitment, hard work and focus on driving business growth for our clients. We are incredibly grateful to have been given the opportunity to work with each and every one of them.
Want to be a part of an award winning team? We are hiring! If you are interested in joining our team or discussing potential career opportunities, please contact us through our career page. We’d love for you to be the newest member of Team Geek!
About the BMA Houston – The BMA Houston Chapter is the only local thought leading professional association dedicated to connecting B2B marketers with new ideas, knowledge and people. They promote networking and professional development for B2B marketers in a local environment. The Houston Chapter strives to host informative and memorable events, thought-provoking discussions and harness the power of social networking.