Paid Search

Paid Search Trends to Look for in 2017

Each year sees new developments in digital marketing, and at their core these changes are driven by the goal of improving relevancy and usefulness for users.

By Anne Hart

Jan 27, 2017

SEO

SEO Trends to Look for in 2017

Digital marketing is ever-changing, and it's what makes SEO so challenging and rewarding. While there are key changes each year, some of the familiar ones are being emphasized now more than ever: mobile responsiveness, voice search and user experience. Both B2B and B2C digital marketers need to respond quickly to these trends if they haven’t already.

By Jessica Schwingendorf

Jan 24, 2017