19 Tips for Recruiting Using Your Website & More

As the employment market heats up, now is the time to up your game when it comes to recruiting new employees. Posting a job online isn’t just a matter of writing up a job description and listing it on an online job board. Increasingly, employees are looking for more information such as company culture, salary info, etc. and they are doing so through various channels. For instance, 59% of applicants visit the company website after finding a job opportunity. (Source)

Make Your Jobs Easy to Find On Your Site

Third-party sites are great for posting job openings, but they aren’t the only resource potential applicants use to find a new role.

1. Have a Dedicated Careers Page. This page should be accessible from the main navigation and from any other page on your website. A careers page should include the job openings currently available, as well as information about your company and culture.

2. Consider Placement. For critical jobs or to bring attention to a specific need, consider having your open jobs called out on the homepage.

3. Make Sure You Are Mobile-Friendly. Mobile-friendly job applications receive more applicants than non-mobile-friendly sites. (Source) 

Simplify the Application Process

You wouldn’t want to wade through several pages just to submit your resume to a company, so why do that to your potential employees? 60% of applicants will abandon the recruitment process if it is too complex and stressful (Source). This includes a complicated application process, too many interviews, and long waits between contact. With a few simple steps, you can keep your potential recruits more engaged in the application process.

4. Make Mobile Applications Easy to Manage. 35% of applicants prefer to apply to jobs from their phones (Source). A long, complex application process that can’t easily be managed from a mobile device is likely to cause the applicant to abandon the process.

5. Keep Your Job Postings Updated. No one wants to waste their time applying for a job that is no longer available. Make sure your third-party postings and your website are kept up to date.

6. Personalization Goes Far. Include a custom Thank You page or email response to the application. This also helps the applicant know their information was received, improving user experience.

7. Consider a Job Alert/Hiring News Option. Engage your potential new hires by offering them a way to keep up to date with your job postings through a newsletter or custom alerts.

PRO TIP: Have a sense of urgency. Competition to fill empty jobs is fierce, so be sure to move fast when processing applications and setting up interviews.

Show Off Your Company Culture

Don’t be afraid to show off what makes your company stand out from the pack. Organizations with a strong employer brand see 50% more qualified job applicants. (Source)

8. Videos and Pictures Say A Lot. 51% of job seekers are more attracted to an organization that had posted job listings with visual elements (such as images, videos, or both) than to others that didn’t. (Source) Consider a company overview video, a culture video, or even photos from various events at your office.

9. Don’t Leave Out a Mission Statement. 79% of job seekers will consider a company’s mission before applying. (Source) Today’s employees want to feel they are a part of something special. Show them what you are made of with a brief mission statement.

10. Showcase Your Culture. Show applicants what you mean by culture – demonstrate your values in action, tie the job description to the meaning behind the work, and let people know upfront what it’s like to be a part of your organization.

11. Include a Meet the Leadership Page. Take the opportunity to show potential employees the type of people they will be working for. TopSpot’s Meet the Team page is kept updated as we expand our leadership, letting people get to know the Team during the application process.

Think Outside Your Website

12. Google Job Listings and Organic Listings. Google now shows job listings in the search landscape based on various criteria. Use structured data markup to get your jobs shared in your organic rankings.

13. Keep Up With Your Reviews. 86% of employees and job seekers research company reviews and ratings to decide on where to apply for a job. (Source) This doesn’t just mean employee reviews, but customer ratings, as well. Google, Facebook, and Glassdoor are just a few places to keep in mind. (And this doesn’t mean changing the reviews, but rather responding when appropriate and being aware of what has been said.)

14. Don’t Ignore Your Social Media. 68% of Millennials, 54% of Gen-Xers, and 48% of Boomers indicated they visit an employer’s social media properties specifically to evaluate the employer’s brand. Encourage your employees to boost the signal by engaging with your social media channels. (Source)

15. Offer a Referral Program. Referrals are four times more likely to get hired. This is especially important since 45% of referrals stay with a company for four years or more. (Source)

16. Use LinkedIn. 40 million people use LinkedIn every week to find jobs. (Source) Whether you are willing to pay for a boosted post or just want to post from your personal page, LinkedIn is a great resource for those who are looking for a new job or a career change.

17. Outside Connections. Are you or your employees part of alumni groups, community outreach, associations, or industry-relevant groups? Check out their job boards and other events where you can be seen by applicants. If you aren’t already sponsoring these types of connections, consider doing so – community involvement tells applicants a lot about the type of company you are.

18. Look Into Virtual Careers Fairs. Many careers fairs have gone virtual which gives you a chance to attend ones you might not have been able to travel to before. This is especially helpful if you are looking for remote workers and have exhausted your local applicant pool.

19. In-Person is Back. Just because you can do virtual events doesn’t mean that in-person events don’t still happen. Face-to-face is still the best way to get in front of applicants and let them get to know you.

Key Takeaways

Now is an exciting time for finding excellent candidates for your open positions. By taking the time to really appeal to people searching for new roles and making the process easy and engaging, your chances of finding talented, qualified individuals increases.

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