UH Wins Google Online Marketing Challenge

TopSpot Internet Marketing is proud to have helped mentor the University of Houston Bauer College MBA Team in being named the 2011 Google Online Marketing Challenge Global Champions.

By Nicole Buergers

Sep 02, 2011

Optimizing Landing Pages for PPC and SEO

Optimizing an integrated SEO and paid search strategy can have synergistic effects on a company’s internet marketing efforts. It’s true that the steps to reach the right target audience can vary between paid and organic search, but ultimately, these visitors are going to land on the same website. This is important to keep in mind when developing a website and choosing landing pages.

By Nicole Buergers

Mar 03, 2011