Digital Marketing

How to Use AI in Your Digital Marketing Strategy  

Here’s the biggest hint on AI usage for digital marketing: it’s about starting points. In this blog, we look at the essentials for successful implementation

By Stefanie Thompson

May 16, 2024

Web Development

Why Your Sitemap is Important to Your Overall Digital Marketing Strategy 

Do architects build without blueprints? The same goes for web developers when building websites—they need a plan to ensure your customers can easily navigate your website to find the information they need. Did you know these sitemaps are also important to SEO? Learn more about these unsung digital marketing heroes in our latest blog.

By Stefanie Thompson

May 02, 2024

Industrial Insights

The Benefits of Industry Associations

To go deeper into industry associations and their benefits, we spoke with David Klotz, President of Precision Metalforming Association (PMA). He illustrates how involvement in an industry association like PMA is an opportunity for your individual business, its employees, and the industry you serve overall.

By Stefanie Thompson

Apr 25, 2024

Analytics

How to Export Historical Data from Google Universal Analytics  

Haven't exported your historical data in Google Universal Analytics yet? TopSpot has you covered with a step-by-step guide on exporting and storing your historical data, plus considerations and TopSpot recommendations.

By Stefanie Thompson

Mar 28, 2024