Analytics

What has Changed in GA4 in 2024? 

Get insight into GA4's new reports and capabilities in our latest check-in and learn how they enhance your analytics.

By Stefanie Thompson

Aug 01, 2024

Announcement

TopSpot Merges with OuterBox

TopSpot has merged with OuterBox, creating one of the largest independent marketing agencies in the country.

By Stefanie Thompson

Jun 26, 2024

PPC/SEM

The Importance of Paid Search in the Age of AI 

Learn how a strategic PPC program focused on a intent-based keyword strategy could help reduce the effects of new AI features may have on driving quality traffic and leads to your website. 

By Stefanie Thompson

Jun 13, 2024

Industrial Insights

Getting the Most from Industry Associations and Events

We spoke to Anne Goyer, President at Goyer Management International, about how industrial associations operate, their benefits beyond events and trade shows, and how to get the most from both association membership and event attendance.

By Stefanie Thompson

May 23, 2024