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It's been over a month since we said goodbye to Universal Analytics and hello to Google Analytics 4. Now that the next generation of Google Analytics is the new norm, you may need a refresher on reports and functionality. This week's blog looks at frequently asked questions concerning GA4 to help you feel comfortable with the new tool.
Aug 24, 2023
Paid search supports organic and organic search supports paid. Understanding how they work together gives you a more holistic view of your marketing efforts.
Aug 16, 2023
This blog revisits the values you get when scheduling and attending face-to-face meetings.
Aug 09, 2023
This blog refreshes you on keyword basics for both SEO and PPC, then discusses why an intent search strategy versus an approach focusing on keyword search volume equates to quality leads and effective PPC budgets.
Aug 02, 2023
By understanding and connecting search behavior and user behavior data, you can take this collected information to put your business on the path of your targeted buyer’s journey.
Jul 25, 2023
Google makes hundreds of changes to the search landscape and the results you see every year. With so many updates, it is difficult to track how each one may or may not affect your online presence. After an algorithm update, how can you tell if your website made it through unharmed? Given the recent move to Google Analytics 4, we've updated this checklist to help your business determine the impact to your organic traffic after a search algorithm update.
Jul 19, 2023