Digital Marketing Trends and Tool Changes 2023: Part 3

“The” tool change of 2023 is the launch of Google Analytics 4 (GA4), happening July 1. We address what to expect from the platform and several tools that can fill the data gaps GA4 presents. We’ll also talk about privacy and data changes that are constantly evolving and how to prepare so you don’t risk fines or loss of customer trust.

By Stefanie Thompson

Jan 11, 2023


2022 Houston AMA Crystal Awards Winner

At the 2022 Houston AMA Crystal Awards, TopSpot was honored to have been among the finalists for the seventh year in a row

By TopSpot Team

May 23, 2022


Ready for GA4? We Are!

Learn more about GA4, the deprecation of Universal Analytics, and what this means for you.

By Courtney Clark

Mar 24, 2022