This blog will explain how GA4 can deliver the metrics every business needs to support successful marketing strategies. We’ll break this down by looking at three key areas within the tool: landing page tracking, user engagement tracking, and lead tracking.
May 24, 2023
For marketers, time is running out for Universal Analytics (UA) as it sunsets on July 1st. TopSpot has been monitoring news on Google Analytics 4 (GA4) since its announcement and is ramping up for the big change. How about you? Courtney Clark, Analytics Department Manager, breaks down the five most important changes to GA4 since our last update and what you need to know for your business
Apr 14, 2023
“The” tool change of 2023 is the launch of Google Analytics 4 (GA4), happening July 1. We address what to expect from the platform and several tools that can fill the data gaps GA4 presents. We’ll also talk about privacy and data changes that are constantly evolving and how to prepare so you don’t risk fines or loss of customer trust.
Jan 11, 2023
At the 2022 Houston AMA Crystal Awards, TopSpot was honored to have been among the finalists for the seventh year in a row
May 23, 2022
Learn more about GA4, the deprecation of Universal Analytics, and what this means for you.
Mar 24, 2022
There’s been a lot of talk lately about privacy on the internet, cookies going away and its impact on digital marketing.
Jun 29, 2021