May 23 2022
2022 Houston AMA Crystal Awards Winner
At the 2022 Houston AMA Crystal Awards, TopSpot was honored to have been among the finalists for the seventh year in a row. The Crystal Awards are put on by the Houston Chapter of the American Marketing Association. This year, TopSpot was named a finalist in four categories: Digital Marketing: Google Analytics, Paid Search Campaign (large budget) and Paid Search Campaign (medium budget), and Most Improved Website.
Houston AMA Crystal Award Winner – Google Analytics
The corporate website for Cornerstone Building Brands serves multiple functions, so understanding the flow of their customers was crucial to being able to adopt the right messaging. The usual competitor and search landscape research wouldn’t work here since, in many ways, they were competing with themselves.
In order to better understand the traffic flow of the people visiting the site, the TopSpot Team began by taking a hard look at the data in Google Analytics. This included the usual Behavior reports, but the Team needed to go deeper. They started looking at the multi-funnel report. GA was telling them they had increases in traffic, but who were they, and what were they doing?
By creating segments within GA, they could filter the audience into relevant sections. From there, the Team could see how effective their site optimization strategies were working.
Houston AMA Crystal Award Winner – Most Improved Website
Braemar Building Systems is a leading manufacturer and distributor of custom steel and metal buildings.
A new website is always an opportunity – and a challenge. While Braemar’s original site was out of date and unresponsive, it had served as the online face of the company for several years. Updating any industrial website can often cause such a slow-moving industry to be unsure of dramatic changes. However, this new website was crafted carefully around what would make the users happy – such as clear navigation that was different from what they were used to but was so easy to use that visitors could find their way with ease. The content was designed based on paid search queries, site searches, and in-depth reviews of the company’s form data. Tailored to the user, this new site was everything Braemar’s customers wanted and never knew they needed.
Visit the new Braemar Building Systems website.
Meet Our Other Crystals Finalists
TopSpot was also named a finalist in two of the paid search categories for our work with Crane Depot and Abbott Interfast. Click on the images below to see the results we achieved for our Clients.
These awards mean a lot to our Team and we are thrilled to be part of such a prestigious group of winners. Every year we look forward to participating in the Houston AMA Crystal Awards and competing with the best of the best that Houston has to offer.
About AMA Houston – The Houston Chapter of the American Marketing Association has been serving marketing professionals for more than 60 years, organized by the Houston Business Forum in 1949 and affiliated with the AMA effective July 1, 1954. The Houston Chapter is the area’s premier professional marketing organization and one of the nation’s largest chapters. AMA Houston provides marketers the ability to remain competitive in today’s business environment through networking events, special interest groups, and real-world educational programs.Tags: awards, google analytics, paid search, website design