25 Nov


B2B Lead Generation and The Sales Engine: The Pathway to Predictable Sales Growth

When talking with small and medium sized businesses (SMBs), I’m always encouraged to find those that believe in lead generation. Why? Because SMBs investing in the right mix of lead generation tend to have healthy sales pipelines. However the savviest SMBs not only invest in lead generation but also build a sales engine to fully capitalize on their opportunities. In this blog post, I’ll explain how B2B lead generation feeds your sales engine and share an example of how one company is using both to activate new customer relationships.

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20 Nov

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TopSpot Recognized with Two Website Awards at BMA Houston’s 2014 Lantern Awards of Texas

We are pleased to announce our achievements at the Business Marketing Association’s 2014 Lantern Awards of Texas. BMA is the largest B2B professional association and has been in operation since 1922. BMA Houston created the Lantern Awards of Texas 26 years ago for one sole purpose – to highlight top-quality creative and strategic business-to-business communications.

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29 Oct

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Google Algorithm Change Roundup: July, August & September 2014

It’s October! We can’t believe how quickly the year has flown by and all the change that is happening. At TopSpot Internet Marketing, we just moved into a big, new, awesome office space down the road from our previous office. (Our address has changed but our phone number hasn’t.) In the search world, there has also been a lot of change in the last few months with how Google search results are being displayed. Below we’ve detailed some of the Google changes with how they are impacting results and our integrated marketing strategies.

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04 Aug


5 Reasons You Should Be Tracking Your Marketing-Generated Phone Calls

If you are investing in your company’s marketing, you deserve to know how those dollars are impacting sales. Marketing and ROI should go hand-in-hand, but many companies miss a large chunk of those returns when they do not track their phone calls. Tracking online conversions such as form submissions or e-commerce is important, but it is only one piece of the puzzle. On average, we have seen that industrial companies receive three phone calls for every one form submission their site generates. If you’re not tracking phone calls, you are not capturing a significant portion of your leads.

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