Company Culture, Internet Marketing, SEO
When a new SEO joins TopSpot and begins training, we always ask the same question.
“Have you seen Jiro Dreams of Sushi?”
Most haven’t. In fact, I don’t think any SEOs have heard of it prior to us mentioning it to them. So we get past the blank looks of “how does this have anything to do with SEO or training?” and questions like “Wait, should I be taking notes right now?”
Company Culture, SEO
When I began working at TopSpot just over two years ago, the Lead SEO took Nicole Buergers and I on a sort of introductory lunch trip — a lunch trip that has become a tradition for all of our new SEOs and many other hires in our marketing department. While it may be just a “bizarre attraction” to some, it’s a favorite and inspiring attraction to many at TopSpot.
B2B, Customer Experience, Internet Marketing, Social Media
Online reputation management has become a significant part of any integrated online strategy. Gone are the days where businesses shied away from being reviewed on the internet for fear of negative exposure. Reviews are a vital part of the B2B conversion process and the B2B customer is more discerning than ever.
Analytics, Internet Marketing
Previously, we posted a blog post showing you where to find the internal site search terms in Google Analytics, but a question remained: how do you set up site search in Google Analytics? We’ve made this follow-up video to help you!
Design, Mobile Marketing, Web Development
Aresponsive site is one which resizes based on the screen size that is accessing the site. It allows for a seamless user experience across multiple screens without creating multiple sites. This is important: in a Google research study they discovered that 90% of people move between devices to accomplish a goal, whether it’s on smartphones, PCs, tablets or TV. Businesses need to adapt their web presence for a user-friendly experience on smaller screens.
Community, Design, Web Development
This past weekend, I participated in the Houston Hackathon along with three of my TopSpot colleagues, Joshua and Brandon from Web Design and Michelle from our Tracking department. What is a hackathon? In short, we had 24-hours to develop an app or a website that would benefit and aid the city and/or the citizens of Houston...