It’s October! We can’t believe how quickly the year has flown by and all the change that is happening. At TopSpot Internet Marketing, we just moved into a big, new, awesome office space down the road from our previous office. (Our address has changed but our phone number hasn’t.) In the search world, there has also been a lot of change in the last few months with how Google search results are being displayed. Below we’ve detailed some of the Google changes with how they are impacting results and our integrated marketing strategies.
If you are investing in your company’s marketing, you deserve to know how those dollars are impacting sales. Marketing and ROI should go hand-in-hand, but many companies miss a large chunk of those returns when they do not track their phone calls. Tracking online conversions such as form submissions or e-commerce is important, but it is only one piece of the puzzle. On average, we have seen that industrial companies receive three phone calls for every one form submission their site generates. If you’re not tracking phone calls, you are not capturing a significant portion of your leads.
In the first post as part of this series, we discussed exactly what a backlink is and why it’s important to your website. We know that backlinks are important to organic visibility and that Google has quality guidelines regarding links, but how do we know where we go from here?
When it comes to organic visibility on the Internet, there are over 200 factors that Google considers to determine where to rank a web page for a user’s query. Among those factors, some of the most important include on-page components like content and off-page references, like backlinks for determining the popularity and relevancy for a web page.
You know that feeling youget when you see your crush with someone else? It’s something we digital enthusiasts know all too well. Seeing Google rank your competition first is rather disheartening, but here at TopSpot Internet Marketing we’ve been playing matchmaker for over 10 years! This Valentine’s Day we’re sharing the secrets to challenge her unrequited love.