Getting Started with Google Analytics for SEO

AtTopSpot Internet Marketing, one of our core values is to “Make Data Driven Decisions.” One of the tools we use on a daily basis to make those decisions is Google Analytics. Google Analytics is a web analytics solution from Google that reports traffic and other metrics about your website’s performance. It offers tons of great data to make decisions for your website, but knowing where to begin with all the information can be tough. Here are a few ways to look at organic data specifically to make decisions:

By Julia Karnezis

Jul 21, 2015

2015 is the Year of Mobile: What You Need to Know About April 21

If you’re a Texan, you may be familiar with the constant dealership ads that proclaim it’s “Texas Truck Month.” Does it ever feel like every month is Truck Month in Texas? Well, it’s begun to feel like every year is the “Year of Mobile” in Internet Marketing. But unlike other years, 2015 really is the year of mobile. On April 21, Google is officially making mobile-friendliness a ranking signal, which is predicted to make a large impact on mobile search results. This means that if you do not have a mobile-friendly version of your site, your mobile visibility, traffic and conversions could be impacted.

By Julia Karnezis

Mar 07, 2015

B2B & Industrial Strategies

B2B Lead Generation and The Sales Engine

When talking with small and medium sized businesses (SMBs), I’m always encouraged to find those that believe in lead generation. Why? Because SMBs investing in the right mix of lead generation tend to have healthy sales pipelines. However the savviest SMBs not only invest in lead generation but also build a sales engine to fully capitalize on their opportunities. In this blog post, I’ll explain how B2B lead generation feeds your sales engine and share an example of how one company is using both to activate new customer relationships.

By Tom Halpin

Nov 25, 2014

Google Algorithm Change Roundup: July, August & September 2014

It’s October! We can’t believe how quickly the year has flown by and all the change that is happening. At TopSpot Internet Marketing, we just moved into a big, new, awesome office space down the road from our previous office. (Our address has changed but our phone number hasn’t.) In the search world, there has also been a lot of change in the last few months with how Google search results are being displayed. Below we’ve detailed some of the Google changes with how they are impacting results and our integrated marketing strategies.

By Julia Karnezis

Oct 29, 2014

5 Reasons You Should Be Tracking Your Marketing-Generated Phone Calls

If you are investing in your company’s marketing, you deserve to know how those dollars are impacting sales. Marketing and ROI should go hand-in-hand, but many companies miss a large chunk of those returns when they do not track their phone calls. Tracking online conversions such as form submissions or e-commerce is important, but it is only one piece of the puzzle. On average, we have seen that industrial companies receive three phone calls for every one form submission their site generates. If you’re not tracking phone calls, you are not capturing a significant portion of your leads.

By Anne Hart

Aug 04, 2014