Plus, get general digital marketing updates and news for all business types, TopSpot recommendations, and other helpful topics to strengthen your online presence. We love helping businesses like yours with online marketing and analytics.
OnSeptember 30, 2015, TopSpot was awarded Best Local Search Marketing Initiative at The Landy Awards, the inaugural award ceremony from Search Engine Land. The Search Engine Land Awards recognize individuals, agencies and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing initiatives.
Oct 13, 2015
AtTopSpot Internet Marketing, one of our core values is to “Make Data Driven Decisions.” One of the tools we use on a daily basis to make those decisions is Google Analytics. Google Analytics is a web analytics solution from Google that reports traffic and other metrics about your website’s performance. It offers tons of great data to make decisions for your website, but knowing where to begin with all the information can be tough. Here are a few ways to look at organic data specifically to make decisions:
Jul 21, 2015
If you’re a Texan, you may be familiar with the constant dealership ads that proclaim it’s “Texas Truck Month.” Does it ever feel like every month is Truck Month in Texas? Well, it’s begun to feel like every year is the “Year of Mobile” in Internet Marketing. But unlike other years, 2015 really is the year of mobile. On April 21, Google is officially making mobile-friendliness a ranking signal, which is predicted to make a large impact on mobile search results. This means that if you do not have a mobile-friendly version of your site, your mobile visibility, traffic and conversions could be impacted.
Mar 07, 2015
When talking with small and medium sized businesses (SMBs), I’m always encouraged to find those that believe in lead generation. Why? Because SMBs investing in the right mix of lead generation tend to have healthy sales pipelines. However the savviest SMBs not only invest in lead generation but also build a sales engine to fully capitalize on their opportunities. In this blog post, I’ll explain how B2B lead generation feeds your sales engine and share an example of how one company is using both to activate new customer relationships.
Nov 25, 2014
It’s October! We can’t believe how quickly the year has flown by and all the change that is happening. At TopSpot Internet Marketing, we just moved into a big, new, awesome office space down the road from our previous office. (Our address has changed but our phone number hasn’t.) In the search world, there has also been a lot of change in the last few months with how Google search results are being displayed. Below we’ve detailed some of the Google changes with how they are impacting results and our integrated marketing strategies.
Oct 29, 2014
In my last posts, I discussed why backlinks are important and how to evaluate the links you already have to your website. I’ve saved the best for last and coincidentally my favorite topic on links — ways to build awesome ones for your site.
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