Plus, get general digital marketing updates and news for all business types, TopSpot recommendations, and other helpful topics to strengthen your online presence. We love helping businesses like yours with online marketing and analytics.
image courtesy of Mr. Chain
In the first post as part of this series, we discussed exactly what a backlink is and why it’s important to your website. We know that backlinks are important to organic visibility and that Google has quality guidelines regarding links, but how do we know where we go from here?
Jul 10, 2014
When it comes to organic visibility on the Internet, there are over 200 factors that Google considers to determine where to rank a web page for a user’s query. Among those factors, some of the most important include on-page components like content and off-page references, like backlinks for determining the popularity and relevancy for a web page.
Jun 19, 2014
You know that feeling youget when you see your crush with someone else? It’s something we digital enthusiasts know all too well. Seeing Google rank your competition first is rather disheartening, but here at TopSpot Internet Marketing we’ve been playing matchmaker for over 10 years! This Valentine’s Day we’re sharing the secrets to challenge her unrequited love.
Feb 14, 2014
Over two years ago, in an effort to encourage stronger security standards across the internet, Google announced that they would be moving towards “Secure Search.” What this meant at the time was that organic search queries would be encrypted for users who were signed into their Google accounts. Encrypted organic queries would show up as (not provided) within Google Analytics.
Jan 22, 2014
There is a page that is guaranteed to be visited by every user performing a favorable action on your website: your “thank you” page, which loads solely to confirm an action’s delivery. Almost every Webmaster focuses on trying to optimize landing pages in an attempt to bring targeted visitors to their site and toget them to convert. This makes sense as landing pages are a high priority and important part of each strategy for SEO, Paid Search and Conversion Improvement
Nov 13, 2013
When a new SEO joins TopSpot and begins training, we always ask the same question.
“Have you seen Jiro Dreams of Sushi?”
Most haven’t. In fact, I don’t think any SEOs have heard of it prior to us mentioning it to them. So we get past the blank looks of “how does this have anything to do with SEO or training?” and questions like “Wait, should I be taking notes right now?”
Aug 13, 2013