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In this edition of Industrial Insights, we spoke with @Mark Coronna, founder and Fractional CMO at The Practical CMO, to discuss how manufacturers can market for growth in any economic climate. Hear what he advises his clients on the importance of diversification, sales and marketing alignment, and taking an outside look into your business.
Jul 10, 2023
You may be asking what's the difference between ChatGPT, Bard, the new Bing, and Google Search Labs. We define these AI offerings, how they affect search, and what they mean by a search generative experience. Finally, we'll explore what all these advancements mean for your digital marketing strategies.
Jun 28, 2023
With Universal Analytics sunsetting, we cover how to export your business’s historical data housed there. This blog looks to answer your questions, plus provides a step-by-step guide.
Jun 21, 2023
An Interview with Tim Heston, Senior Editor at FMA Communications Niche Journalism and Online Trade Outlets There are staggering statistics concerning the use of digital media by the average American,…
Jun 14, 2023
Why is PPC or paid search important for industrial companies? A paid search strategy that targets industrial buyers will bring in quality traffic and leads to an industrial or manufacturer's website. In this blog, we discuss what a successful industrial PPC strategy includes and why analytics and user behavior data are key.
Jun 08, 2023
Once a potential buyer converts, the celebration is short-lived when you consider that individual is only 57% through their journey. What about the other 43%? Your marketing and sales teams have ground to cover before you reach your ultimate goal—getting leads cross the finish line to become buyers. Experts advise a multi-channel approach and say it takes five to ten touchpoints to convert a lead into a customer. In this blog, we look at a few of these touchpoints and post-conversion strategies that will help nurture those leads to purchase and even retention.
May 31, 2023