For the 3rd year in a row, TopSpot Internet Marketing is pleased to announce that it was named as the winner of gold and bronze Stevie® Awards in The 15th Annual American Business Awards. This includes a Gold Stevie® Award for Best Manufacturing Website, a Bronze Stevie® Award for Advertising Agency of the Year along with 8 additional trophies for website categories ranging from Metals & Mining Website to Best User Experience.
A common design question we receive from clients is if putting content behind tabs and accordions is okay for SEO. Content is one of the most important factors for any internet marketing strategy, so how it is displayed to your users matters.
At TopSpot, our commitment to our clients starts with our team. We always strive to hire extraordinary people who will bring the passion, confidence, eagerness to learn and positive attitude that is necessary to set us apart from other companies. That being said, we are pretty fond of our team members and rely on their knowledge, growth & passion to help us be an extension of your company. We highlight different TopSpotters each month so you can see why we believe we have the best team out there.
With collaboration from ALAR Engineering Corp, the TopSpot team developed a strategy that focused on driving more leads through their wastewater equipment pages utilizing SEO, Pay-Per-Click and Conversion Improvement. As their main revenue generator, these landing pages were incredibly thorough with informative content and technical information, but needed work capturing more of a transactional approach to encourage quotes and new business.
Last month, a few members of the TopSpot team attended SMX West 2017 in San Jose, California. During the three-day event, they attended a variety of sessions ranging from analytics to search engine optimization to in-depth PPC account management. Some of their takeaways were new pieces of information announced by Google’s Gary Illyes, some were statistics in-line with the trends we had been seeing in our own data, and others were strategies and ideas suggested by some of the speakers that reinforced what we are doing for our accounts on an ongoing basis.
When choosingan agency to partner with, it can sometimes be difficult to know what the real differentiators are between many similar looking agencies. To help answer this question, we gathered up a few of our team members and asked them to share their thoughts on the matter. Here are a few of their answers.