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This blog will explain how GA4 can deliver the metrics every business needs to support successful marketing strategies. We’ll break this down by looking at three key areas within the tool: landing page tracking, user engagement tracking, and lead tracking.
May 24, 2023
Learn how to encourage women to enter manufacturing and how to attract the next generation, regardless of gender, by utilizing networking both on social media and in person through various industry associations with Nicole Wolter, President and CEO of HM Manufacturing, Inc.
May 16, 2023
Just like your products and services, you need to get the word out about your company to potential candidates. Recruitment marketing is key to creating a pipeline of qualified candidates and keeping current team members engaged and up to date on what your company can offer. In this blog, we'll look at the steps needed to create a marketing program that can boost your recruitment and retention efforts.
May 11, 2023
In this blog, we look at the long and winding road of the average industrial B2B lead and provide three essential tips for persistent, but not aggressive, marketing to help your business lead potential customers toward a purchase.
Apr 27, 2023
In our first edition of Industrial Insights, we discuss how to address the skilled labor shortage by exploring an untapped talent pool and how businesses can benefit from disability inclusion. We interviewed Ed Dernulc, Director of Nuts, Bolts & Thingamajigs (NBT), the charitable foundation of the Fabricators and Manufacturing Association (FMA)—his team is looking to solve this labor shortage by inspiring the next generation and promoting the hiring of professionals with disabilities.
Apr 20, 2023
For marketers, time is running out for Universal Analytics (UA) as it sunsets on July 1st. TopSpot has been monitoring news on Google Analytics 4 (GA4) since its announcement and is ramping up for the big change. How about you? Courtney Clark, Analytics Department Manager, breaks down the five most important changes to GA4 since our last update and what you need to know for your business
Apr 14, 2023