SEO

Bing’s AI-Chat Capabilities and Google’s Latest Core Updates: What You Need to Know About These Latest Changes

Major announcements were recently made on the search engine front—Microsoft confirmed it is running GPT-4 in Bing, while Google announced its March 2023 Broad Core Update. What does this mean for businesses that rely on steady search results for revenue and awareness? Read our latest blog, which looks at each update and how it affects your business.

By Stefanie Thompson

Mar 21, 2023

Web Development

When is it Time for Your Business to Get a New Website?

Your website works overtime, so it might need time to refresh. The question is, when do you know it's time for a new website? To answer this, ask yourself how your technology, search, and website lead performance are. In this blog, we’ll cover these three key indicators that your business is a candidate for a new website. We will also explore why these changes are crucial to staying competitive online.

By Stefanie Thompson

Mar 10, 2023

PPC/SEM

Google Ads Gets Lost on Local: Learn About Two Reports That Cover Local Competition

In this blog, we define Google Ads' local competitive visits and local competitive search terms reports, discuss the pros and cons, and try to unveil the mystery surrounding them. Here's a hint: it might have something to do with their effectiveness. Plus, we share how TopSpot tackles competition, pay-per-click, and Google Ads. Here’s another hint: it has to do with user intent.

By Stefanie Thompson

Mar 03, 2023

Social Media

How to Make a Marketing Impact on LinkedIn with Organic Posts

Today's marketers use organic posts as a gratis way to distinguish their businesses as thought leaders and experts in their industry while promoting products and services. We get all the "who, what, where, when, why, and how" questions surrounding organic LinkedIn posts, so to help, we answer these questions and share strategies that can impact your business no matter your resources. 

By Stefanie Thompson

Feb 17, 2023