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An Interview with Tim Heston, Senior Editor at FMA Communications Niche Journalism and Online Trade Outlets There are staggering statistics concerning the use of digital media by the average American,…
Jun 14, 2023
Why is PPC or paid search important for industrial companies? A paid search strategy that targets industrial buyers will bring in quality traffic and leads to an industrial or manufacturer's website. In this blog, we discuss what a successful industrial PPC strategy includes and why analytics and user behavior data are key.
Jun 08, 2023
Once a potential buyer converts, the celebration is short-lived when you consider that individual is only 57% through their journey. What about the other 43%? Your marketing and sales teams have ground to cover before you reach your ultimate goal—getting leads cross the finish line to become buyers. Experts advise a multi-channel approach and say it takes five to ten touchpoints to convert a lead into a customer. In this blog, we look at a few of these touchpoints and post-conversion strategies that will help nurture those leads to purchase and even retention.
May 31, 2023
This blog will explain how GA4 can deliver the metrics every business needs to support successful marketing strategies. We’ll break this down by looking at three key areas within the tool: landing page tracking, user engagement tracking, and lead tracking.
May 24, 2023
Learn how to encourage women to enter manufacturing and how to attract the next generation, regardless of gender, by utilizing networking both on social media and in person through various industry associations with Nicole Wolter, President and CEO of HM Manufacturing, Inc.
May 16, 2023
Just like your products and services, you need to get the word out about your company to potential candidates. Recruitment marketing is key to creating a pipeline of qualified candidates and keeping current team members engaged and up to date on what your company can offer. In this blog, we'll look at the steps needed to create a marketing program that can boost your recruitment and retention efforts.
May 11, 2023