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In this blog, we’ll explore Google's Smart Campaigns and compare it to more strategic approaches. Plus, we’ll discuss TopSpot’s best practices, recommendations, and top-notch approach.
Feb 07, 2023
We still don’t know whether it will be ChatGPT or an iteration of GPT that will be utilized. What we do know is that this could be big news for your future search strategies. In this blog, we look at Google’s reaction, how this could shake up search, and what you should consider going forward.
Feb 02, 2023
In this blog, find out what ChatGPT can and cannot do, plus what shifts you should expect for the world of search.
Jan 30, 2023
“The” tool change of 2023 is the launch of Google Analytics 4 (GA4), happening July 1. We address what to expect from the platform and several tools that can fill the data gaps GA4 presents. We’ll also talk about privacy and data changes that are constantly evolving and how to prepare so you don’t risk fines or loss of customer trust.
Jan 11, 2023
In part two of our blog series, we focus on the search landscape and how to make an impact with fresh content that goes beyond improved rankings by offering an improved user experience. Plus, you’ll learn how TopSpot navigates our Clients through this ever-changing landscape.
Jan 05, 2023
In this blog series, we’re covering the most impactful digital marketing trends and tool updates for 2023 to help you gear up for a great year.
Dec 27, 2022